Absolut redesigns all its flavoureds

Absolut has jigged an overhaul of the packaging for all its fruit flavours, sayin it’s “one of the most dramatic changes we’ve made” to the vodka brand.

The designs dodge fruit imagery and use “symbolism and myths” attached to the fruits instead.

Definitely more colour

Definitely more colour

The packaging redesign covers all Absolut fruit flavours and has already started shipping to all Absolut markets, so expect to see it at your bar soon.

Click to view all

Click to view all

Thus far, am liking the skin on the Pears, Vanilia, and Cherrys bottles.

Come 'ere!

Come ‘ere!

Absolut Hibiskus is launching here soon. Since the hibiscus is our national flower, i guess u could call this our national vodka.

Keep an eye out for that!

Or rather a tongue.


Absolut Elyx

Vodka brand Absolut now has a super-premium drink in its stable, the Elyx.



It’s a new product that hasn’t been launched yet in all markets. It’s Malaysian intro went down at The View Bar in the city.

For Elyx, Absolut has moved away from it’s traditional roundies to create a squarish piece of work.



Elyx is a vodka made from hand-selected estate wheat, and blended with soft and naturally-filtered water. When taken neat, it’s soft and silk-like on the palate. Goes down easy.

It is a small-scale vodka, produced according to craft techniques in a 1929 copper still. Basically, an elegant and smooth handcrafted vodka.

The cool set-up at the bar

The set-up at the bar

The party was also the first anniversary of The View Bar, a cool rooftop bar at G Tower. View Bar is Pernod Ricard’s premier flagship outlet in Asia.

Guests were treated to several cocktails with Elyx as its base. Most were pretty good.

View's open air area is now closed unfortunately

View’s open air spot is now closed unfortunately

The suggested way to enjoy it is to drink it neat over a single ice cube.

The Elyx is brewed using wheat from Råbelöf, a neighbouring estate where every year, the master distiller walks the fields to select wheat that meet the highest of standards. Throughout the distillation process, copper plays an integral part in the making of this vodka. Its unique character is obtained from the vintage rectification still, with columns, pumps and hand-forged pipes all made from copper.

One highlight of Elyx is definitely the texture. It’s mouth-feel is delicate and pleasant.

The price has not been revealed, and is available at selected bars, including View Bar of course.

If there was ever a mega ice bucket i wanted to steal, it's this

If there was ever a mega ice bucket i wanted to steal, it’s this


Brain damage: 8/10

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