The Johnnie Walker Blue Label Ambassador is Jonathan Driver. Blue Label. Nice job. Met up with him when he hit town recently – he was around to launch the brand new Blue Label bottle. He’s a travelling man, on da road for most of the year. Jonathan sure loves his job. His enthusiasm when talking [...]
Tags:Johhnie Walker·new look
The Dewar’s 12 Years Old Scotch is one i always enjoy drinking. Good-tasting stuff. Well-balanced, lively, clean easy-drinking whisky. I remember we (+ the cousins n uncles) polished 20 bottles of this before my brother’s wedding-lunch, at like 11am. Insanity? Nope. Biasa. The 12 is not seen very often here, but i feel it’s got [...]
There was a worldwide event last week that was kinda held simultaneously in many countries – the global relaunch of the Carlsberg lager brand, on April 6, 2011, after a two-year process. To relaunch an established brand is a major and uncommon step. The Carlsberg Group saw it necessary to reposition and elevate their image. [...]
Tags:advertising·analysis·branding·Carlsberg rebrand·Carlsberg relaunch·marketing·new Carlsberg bottle·new look
Spotted what looks like a radical change in the look of Tiger. The almost all-blue can is now mix of blue and silver. The gold is gone. Officially the can is called Tiger Platinum. Definitely less flashy now, but i feel it looks a lil more stylish. Blue and silver has always been a good [...]
