Absolut Hibiskus

Yea, it’s here. Absolut Hibiskus is now available in KL and the rest of Malaysia, as well as duty-free, as of Sept 1.



The kick-ass launch party was last Friday, and it was good. Lots of Hibiskus too, served via two varieties of cocktails. It went down at The Poppy Lounge, which has been extensively renovated and lookin nice.

There were artworks on display, a collaboration between Pernod Ricard Malaysia and online art hub 3editions.

Party Poppying

Party Poppying

The cocktails on tap were Absolut Pom-Rose and Absolut Calamansi, created by 23aubergine. The Pom-Rose was real good, with the addition of roselle juice and some pomegrenate syrup, plus lemonade; i added a squeeze of lime for a lil zest.

The Calamansi starts sour due to the lime, then ends bitter. Interesting, but not in large amounts for me.

I had Absolut Hibiskus straight. Quite palatable. If i had vodka on da rocks, i would probably opt for the Hibiskus. All day. It’s got a light floral nose, almost rose-like, while in the mouth, there are berry flavours, plus a natural sweetness.

The Hibiskus is actually an infusion of hibiscus and pomegranate. Absolut only makes flavored vodkas from natural ingredients, and no sugar is added. There’s a bunch of Hibiskus cocktail recipes here.

The drink is available at F&B outlets as well as off-trade at Cold Storage, Jason’s, Mercato and Econsave.



There’ll be other Absolut Hibiskus events over the next few weeks, with the next one this Friday @ Luna Bar. Nice. Like Absolut’s FB page to stay wired.

ALSO, on Sept 27 Pernod Ricard Asia will be unveiling the world’s first Absolut Brand Store at KLIA! How convenient. I’ll be in the vicinity for Arthur’s Day.

Nice hair. Giant bottle by ..

Nice hair. Giant bottle by 3editions’ artists


Brain damage: 8.5/10


Absolut Elyx

Vodka brand Absolut now has a super-premium drink in its stable, the Elyx.



It’s a new product that hasn’t been launched yet in all markets. It’s Malaysian intro went down at The View Bar in the city.

For Elyx, Absolut has moved away from it’s traditional roundies to create a squarish piece of work.



Elyx is a vodka made from hand-selected estate wheat, and blended with soft and naturally-filtered water. When taken neat, it’s soft and silk-like on the palate. Goes down easy.

It is a small-scale vodka, produced according to craft techniques in a 1929 copper still. Basically, an elegant and smooth handcrafted vodka.

The cool set-up at the bar

The set-up at the bar

The party was also the first anniversary of The View Bar, a cool rooftop bar at G Tower. View Bar is Pernod Ricard’s premier flagship outlet in Asia.

Guests were treated to several cocktails with Elyx as its base. Most were pretty good.

View's open air area is now closed unfortunately

View’s open air spot is now closed unfortunately

The suggested way to enjoy it is to drink it neat over a single ice cube.

The Elyx is brewed using wheat from Råbelöf, a neighbouring estate where every year, the master distiller walks the fields to select wheat that meet the highest of standards. Throughout the distillation process, copper plays an integral part in the making of this vodka. Its unique character is obtained from the vintage rectification still, with columns, pumps and hand-forged pipes all made from copper.

One highlight of Elyx is definitely the texture. It’s mouth-feel is delicate and pleasant.

The price has not been revealed, and is available at selected bars, including View Bar of course.

If there was ever a mega ice bucket i wanted to steal, it's this

If there was ever a mega ice bucket i wanted to steal, it’s this


Brain damage: 8/10

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