COCKTALES, by the Thirsty Blogger

The world of livin the good life, alcohol & travel

COCKTALES, by the Thirsty Blogger header image 1

The real cost of booze

March 8th, 2016 · ~ Alcon ~, ~ Drinker's rights ~, ~ EVERY drinker should know this ~

Alcohol tends to be over-priced in many countries, and this is primarily due to two levels of  mark-ups. One is government tax, the other is at the on-trade (ie the outlet level).

Over in Malaysia, the tax is high. However, so are the mark-ups at the outlets, and people tend to blame the government for high prices when outlets also share the blame for this.

Besides last week (when the tax or beer was raised by cents), the alcohol tax hasn’t been raised for TEN years. However, outlets continued to increase prices disproportionately.

Anyway, many outlets add up to 400% for drinks based on their cost of goods sold (COGS), which is kinda extreme. More so for cocktails.

Probably overpriced

Probably overpriced

Here’s an idea on how much the outlets pay for booze, based on suppliers’ pricing.

A glass / pint of Tiger (draught): RM7.45 / RM11.18

A glass / pint of Guinness (draught): RM8.75 / RM13.12

A glass of gin (eg Beefeater): RM4

A glass of vodka (eg Absolut): RM4.40

A glass of Scotch (eg Grant’s / Black Label): RM5.90 / RM7.40

A glass of rum (Bacardi): RM5.28

Pretty decent eh?

Also, they get trade offers, and sales incentives, which includes free kegs / cash / bottles. So the actual cost could be even lower.

There’s this popular joint in BSC that sells mojitos for 30 bucks. I was told by a supplier that they use moonshine rum disguised in a premium bottle! Disgusting if true. At RM30, you can easily afford to give Bacardi or something, rather than a local rum that costs 25 bucks for the whole bottle. I once saw bartenders at Luna Bar pour crap into a bottle of Smirnoff to use for cocktails.

In fact many outlets do this for their cocktails, including hotels. It’s sick.

Beers shouldn't be expensive

Beers shouldn’t be expensive

Anyway, the mark-up (referring to premium drinks, not moonshine) is obviously to cover costs. However, the mark-ups should depend on several factors. Theoretically. Some fancy joints can probably justify higher prices – for example if the place has killer views, a swimming pool, or many professional staff, or nice decor, or spent on ID / decor / sound system, or high monthly costs due to a large space etc.

Unfortunately, even basic to mid-level bars, neighbourhood pubs, and the like also tend to impose very high mark-ups, mostly unjustified. (Prices at many coffeeshops are also quite ridiculous.)

Their extreme mark-ups are probably due to reasons other than mentioned above, such as the desire to make fast money, or greed. Many bar owners are in the business for the money, not the passion of owning and running a bar.

And the F&B business in Malaysia is pretty dirty, that’s for sure. And so are many owners, who underpay their staff with low wages, and charge customers 10% Service Charge, but keep that money meant for staff, for themselves. That’s very common.

Some have decent happy hours, but murder you after that.

So while taxes are high, many outlets are obviously taking advantage as well, thinking that everyone blames the government.

I’ll leave it to the consumer to decide if the bars you go to are pricing their drinks unfairly.

Share

→ No CommentsTags:·······

Chivas Regal Extra introduced, in style

January 28th, 2016 · ~ Booze news / new products ~, ~ Events ~, ~ Whisky ~

Chivas sure threw a party.The brand introduced its newest expression, Chivas Extra, at a cool party at a cool spot, the Glasshouse in Seputeh, KL

Chivas Extra is a rich, but easily-enjoyed-anytime Scotch. It’s a very different whisky from Chivas Regal, and it stands on its own from the other expressions.

2

It’s a collection of Chivas Brothers’ rare whiskies built on a foundation of malts that have been matured in a higher proportion of sherry casks. This process delivers a good depth of flavour. I liked it. It has a fruity, sweetish, nose and palate.

It was crafted by Chivas Regal Master Blender Colin Scott.

The launch party saw various activities like drinking, as well as a great set by Joey G, and varieties of whisky cocktails, and tasting sessions..

as well as grooming

… as well as grooming

99

Lionel doing his thing, at a tasting session

A few of us were luckier than the rest though – the introduction to Chivas Extra took place a few weeks ahead. We were invited to a special event.

Starters

Starters

After a few Chivas cocktails which took place at Marble 8, it was dinner time, and this showed up –

Very nice

 

Yup, quite a stretch

Quite a stretch..

The ride had plush seats, and a bar. Great stuff.

We were taken to a very interesting dining experience, Dining In The Dark.

Classy

Delish stuff

It began with a pre-dinner drinks at the bar, before we, in a single file, held the shoulder of the person in front and were lead into complete darkness.

Going in..

Going in..

It was surreal eating and drinking and getting high in complete darkness. There was so much conversation going on, and i had no idea who i was talking to. Till later. Haha.

Chivas Extra’s ABV is 40%, and it’s available at whisky stores as well as certain F&B outlets.

 

Brain damage: 8.5/10

Share

→ No CommentsTags:·····

La French Touch party comin’ up!

January 8th, 2016 · ~ Events ~

Martell is throwing a party real soon, and it’s got a cool UV bottle as well to go with it. To celebrate the limited edition bottle designed by Etienne de Crécy,Martell will bring the ”French Touch” to KL Live on Jan 16, next Friday, with the  La French Touch party.

Le good stuff

Le good stuff

The bottle was presented to the media during an event at Elegantology, where Pernod Ricard Malaysia’s marketing director Emmanuel Dokhelar elaborated about the plan. “The La French Touch party is a way for us to bring the art of French living to KL in line with Martell’s brand messaging.”

Emmanuel with the limited edition bottle

Emmanuel with the limited edition bottle

“The concept aims to expand the brand reach by offering a curated experience for the new generation – who celebrate life through exhilarating music, spectacular parties and elegant cocktails.”

Phartay..

Partay..

Headlining will be Joachim Garraud, who’s basically a pop/EDM DJ. There’ll be Malaysia’s Joey G on decks. Lookin forward to his music selection that never disappoints.

And get set for Play for Passion, a collective of dance music DJs who’ve been keepin it real for years. Big up to these boys. They will be represented this time by Alex Martin, Bernie, Chris, Bongo Machine and Kuma Raza.

Jpeg

Everything’s blue..

Martell’s foray into the music scene is open to the public, and the tickets are reasonably-priced for such a wide line-up of DJs, at RM88. You can check out this link for the lowdown.

 

Brain damage: 7/10

Share

→ No CommentsTags:···

The Cocktails @ SIX

December 21st, 2015 · ~ Bars / Clubs / Restaurants ~, ~ Cocktails ~, ~ Promos! ~

Had the opportunity to try some new cocktails at SIX. The drinks here are created by mixologist Imran.

The bar has been around for more than a year now in Bangsar. It’s a first floor outlet with a small kitchen as well, and is located along Telawi 2.

We had four cocktails to contend with, starting off with Six Me Baby One More Time. Yea, strange names.

Jpeg

Six Me

It’s base is lemongrass-infused vodka, with lime, lemon and passion fruit involved. A citrusy nose, and the first thing i noticed about the taste is that it’s well-balanced. Nothing too flavourful; lemony with a bitter twist at the end.

Two Point Six Billion sure is sumtin else. Quite a surprise. Smokey mezcal with agave nectar, plus lime and charred capsicum puree. Immediate and pleasant aromas of fresh capsicum, almost like a Mediterranean juice.

Jpeg

Love the colour

In the mouth it’s sweet-spicy, with a spicy zing from chili bitters, and slight smokiness. I could drink sumtin like this all morning. Delicious! You must try this one.

We had a Scotch that was infused with black truffle and rosemary in a cocktail called Sally is 60 in February. Lemon and egg white complete this drink. The nose is of spicy mushrooms, while the taste starts with a slap in your face; then it relaxes in.

A bit like drinking a bruschetta. Very interesting.

Jpeg

Whisky-base, always  a challenge

There’s a strong cocktail that’s also a snack, the 36-24-Thirty Six. A combo of beef bacon-infused vodka, salted caramel syrup, bitters and vermouth. Flavours of vanilla, caramel and smoke. The bites are a skewer of beef bacon and black olives injected with white chocolate. I enjoyed this.

All the cocktails are RM38 nett.

Jpeg

Yummy snack

SIX is also doing it’s homemade Eggnog, it being Christmas season n all. And it’s good.

Freshly-made

Freshly-made

Jpeg

The bar area

The bar has a promo now that goes on in January as well, with three pints of Guinness at RM60 nett or three Tigers for RM50 nett, all day, everyday!

 

Brain damage: 7.5/10

Related Posts with Thumbnails
Share

→ No CommentsTags:·····