Grimbergen, a Belgian ale, now has several varieties available. The launch was at the Belgian ambassador’s residence in Ampang. Quite a pad. Tents were set-up in the garden. It was quite an event. There are three varieties now, in lil 250ml bottles – the Blond (gold, abv 6.7%), Blanche (white, 6%) and Amber (dark, 6.5%). [...]
Yup. Smirnoff now has a range of vodka ‘cocktails’, one of which is Smirnoff Vodka Mojito. It comes in a 700ml bottle, and is a mix of vodka, Triple Sec liqueur, and a dash of mint. A very basic recipe. I prefer mine with rum. Since it’s already mixed, firepower is low, like a strong [...]
Tags:launch·new product·Smirnoff
Johnnie Walker has taken first place in Brands by Value, a list of the world’s 50 most valuable drinks brands. The list is compiled by brand valuation consultancy Brand Finance. Brand Finance created the list using a complex matrix of calculations based on financial results, future forecasts, brand strength and ‘royalty relief’. According to the report, [...]
Yup! And it’s great stuff. Had some at Moet Hennessy Diageo’s media night recently. This is a super-premium 18-year-old blend, to be launched soon. The Platinum is primarily for the Asian market. It’s also time to say goodbye to the Green Label. I tried a glass of this Scotch neat, and it was silky, sweet-ish, [...]
Tags:JW·Master blender Jim Beveridge·MHD·new label·new product