Absolut redesigns all its flavoureds

Absolut has jigged an overhaul of the packaging for all its fruit flavours, sayin it’s “one of the most dramatic changes we’ve made” to the vodka brand.

The designs dodge fruit imagery and use “symbolism and myths” attached to the fruits instead.

Definitely more colour

Definitely more colour

The packaging redesign covers all Absolut fruit flavours and has already started shipping to all Absolut markets, so expect to see it at your bar soon.

Click to view all

Click to view all

Thus far, am liking the skin on the Pears, Vanilia, and Cherrys bottles.

Come 'ere!

Come ‘ere!

Absolut Hibiskus is launching here soon. Since the hibiscus is our national flower, i guess u could call this our national vodka.

Keep an eye out for that!

Or rather a tongue.

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2 thoughts on “Absolut redesigns all its flavoureds

  1. Had the mango..simply awesome but liking the bottle more..in terms of the drinks itself..there are no changes.and as far as I see,Absolut came up with The Unique edition which carried their vodka in one of a kind designed bottle,and now this.

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