The Johnnie Walker Blue Label Ambassador is Jonathan Driver.
Blue Label. Nice job.
Met up with him when he hit town recently – he was around to launch the brand new Blue Label bottle. He’s a travelling man, on da road for most of the year.
Jonathan sure loves his job. His enthusiasm when talking about his job and product is real obvious.
Can u blame him?
He introduces the new bottle, saying that “the Blue Label bottle aesthetics is definitely younger. It would fit in nicely at a nightclub, it would fit in a restaurant.”
I was a fan of the previous bottle; classic style. But the new bottle? Refreshing, trendy and classy at the same time. A beautiful piece, so it’s time I upgrade mine!
Although Jonathan himself represents the Blue Label, it’s not a drink he consumes daily. “I do enjoy Tanqueray and tonic.” He also enjoys Black Label over ice. And a cup of tea!
Amazingly, he’s a qualified and certified sake brewer, after having spent some years in Japan. “Part of the training included spending a week brewing sake during winter in a temple in the mountains!” Obviously he’s a big sake fan, adding that he’s amazed by the sophistication of sake.
He’s been on the job now with Johnnie Walker for 18 years. “These days, I’ve become more than a travelling showman, I also help develop the liquid, and work with the master blender.”