Boozepimp of the Month – Mark Jenner

Boozepimp of the Month is a column that features respectable players in the alcohol industry. These are interesting personalities in the scene that have made a significant impact, or have the potential to do so, or would like to do so.

The Boozepimp for November is Mr Mark Jenner, the marketing director of Guinness Anchor Bhd (GAB).

Pusherman

Mark, 42, is from New Zealand, and he joined GAB in 2007. He’s married with two kids aged 8 & 6, and his family lives here with him.This is his final month with GAB (his office is AT the brewery) as his contract has ended, and he plans to move back to NZ. To count sheep.

He and managing director Charles Ireland can usually be seen at GAB’s main events. October was a busy month for both as we witnessed the country’s biggest Oktoberfest yet, thanks to GAB.

I: Why are you in the drinking industry? I know you get loads of free beer and all. But you do get paid too right?
Mark: Cause it’s incredibly social, let’s me travel the world, meeting and working with great people and get paid well doing it!

Besides being shoved into sleazy karaoke bars at two in the morning, what do you like about it?

Never paying for a beer and attending some of the greatest sporting events on the planet – I’ve been lucky enough to attend the opening ceremony of the Athens’ Olympics and two Champions League’s Finals – Paris 2006 and Rome 2009 – both won by my favourite team Barcelona, who crushed Real Madrid on Monday.

Some of GAB's brands

What DON’T u like about it, if that’s even possible.

The 13th yum seng on the 5th consecutive night out.

Haha! Always lose your voice eh? So who’s your favourite drinker? Dont say Arthur. He dead.

Uma Thurman… well, I don’t know if she drinks but anyone looking that good in yellow leather holding a sword  as in Kill Bill Vol I has to be great company on a big night out.

Um, OK man. Whatever. Is there an underground pipeline filled with beer leading from the brewery to your home, or at least office?

No.

The Tavern @ GAB, where Mark goes for free beer

Why not?? It’s every guy’s dream!

Cause we have a brilliant new Tavern at the brewery. A pipe-line home would be just be showing off and no-one wants that.

Huh?? I do man! And what’s your bar like at home? It should be real good. And when can I raid it?

My bar… very minimal but I do have a great beer fridge. It’s a limited-edition Heineken Premium Light fridge that was built and sent to celebs to get PR for the launch of Premium Light in the USA. One found its way to our house in Amsterdam, where we were living at the time!

Thief. So when’s the last time you had waaay too much beer?

Watching Diana Ross perform at the KL Hilton. A living legend, she was fab!

Yea. She’s too old for me. Maybe after 40 beers, …  . And what are your top 3 favourite beers outside GAB?

Monteith’s Pilsner, a craft beer from NZ; Hahn Premium Light, a great Aussie light beer; and Cruzcampo, a Heineken-owned Spanish mainstream beer.

"Gosh, if only i could remember their names!" Mark with Santarinas at the Guinness Christmas party last week

How has the drinking / F&B scene changed since you came here in ’07?

More choice, better pubs and clubs, and smarter customers… well, the ones that work with GAB.

While a couple of years ago, there were extremely limited beer brands available here, things are changing quick. There are a lot more options – some great, others dubious like Panda & Zebra – and consumers are more discerning. They realize there’re also good ales, as beer is much more than just lagers, like Tiger or Carlsberg. How do you see GAB facing this challenge, this new-found variety and choice that consumers are getting used to or even demanding?

We’re embracing it, all good news for the category gratefully received… We’ve imported Strongbow Cider, Sol beer, Newcastle Brown Ale and formed an alliance to market Paulaner wheat beer with our friends from Euro Empire. So we’re leading the charge to more choice. Watch this space.

Are smuggling & fake beers major issues?

No, but smuggling should be stopped ’cause it’s not fair competition. And it reduces government revenues.

Good. Haha. Any proposals you’d like to put to regulators?

No… but I’m sure my corporate affairs colleagues and our MD have… send them the same question!

One of my fave GAB brands. Btw Mark, it was my birthday last week. *Hint-hint* Haha!

What do u like & dislike about the drinking scene here?

Love taking a beer in an open-air coffee-shop enjoying great food. See question 3 for dislikes!

What are your proudest moments here with GAB?

Proudest moments are absolutely nailing the opportunities presented by ‘Year of the Tiger’ and the World Cup, helping create new ways to unleash the power of our brand portfolio, working with an incredibly competitive, smart, energetic group of marketers everyday and ensuring my successor was an internal promotion – a very smart lady by the name of Yap Swee Leng.

Will look forward to meet her. What would you like to say to drinkers out there, besides drink responsibly??

You’re only as old as the beer you feel…

OK, am gonna need a drink to understand that. Thanks Mark, all the best!

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Arthur’s Day 2010

Its back. The inaugural Arthur’s Day was held last year in a few cities around d world coz it was the 250th anniversary of Guinness, in honour of Mr Arthur Guinness, a cop from way back in Ireland.

Well, no he wasnt a cop, obviously. Or i wouldn’t be writing about him.

He was a guy that improved my life, by creating Guinness.

Arthur’s dead, btw. He was killed heroically trying to save the secret recipe for brewing Guinness from enemy spies from a rival brewery.

However he managed to chew up & swallow the recipe, then quickly killed himself before they could make him talk.

Kidding. His real story is here.

As i posted about two months ago, looks like Arthur’s Day has now evolved into an annual event. This year it will happen in selected cities in Africa, Asia, the Caribbean, Europe, and North America.

L-R: Fuzz, Nina, Thaitanium, Timbaland (not coming), Shuvit

The launch took place last night at Live @ Sunway Pyramid. Was not planning to attend, so didnt have my camera on me. Anyway, the line-up was announced – Thaitanium (US/Thailand), Pop Shuvit (Msia), DJ Fuzz (Msia), Mizz Nina (Msia), Sean Kingston, Flo Rida, Colby O Donis (US).

Good amounts of Guinness variants – draft, Premium Lager and Foreign Extra Stout made d event festive. Funnily enough d door gift was a half-pint glass for Guinness, which i returned to them coz my kitchen’s really run outta space for anymore glasses!

Arthur’s Day is gonna happen on Friday, Sept 24 in Sunway Lagoon. Tickets are between $98 – $350 from Axcess.

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Tiger Beer gets a makeover

Spotted what looks like a radical change in the look of Tiger.

The new & the old

The almost all-blue can is now  mix of blue and silver. The gold is gone. Officially the can is called Tiger Platinum.

Definitely less flashy now, but i feel it looks a lil more stylish. Blue and silver has always been a good mix for me. The ZXR 750 i used to ride had that skin.

The medals in the front are clearer n larger, and dont look like gold coins anymore. The brand’s ‘badge’ effect on the front of the previous can has been watered down.

Thankfully the tiger chillin beneath the coconut tree remains the same.

Tiger is doing real well, as evidenced in this report.

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Jaz Beer is here again. (The remix)

Yup, there is a third beer brewer in Malaysia, a Malaysian beer called Jaz. By a company called Napex Corp. It’s gonna battle Guinness Anchor Berhad and Carlsberg Brewery, who together hold 96% of the beer market. GAB is the current market leader, with close to 60%. Not surprising, seeing their better marketing strategies.

Port Klang mari!

Klang mari!

Anyway, Jaz was introduced in ’07, and had its launch (or relaunch) yesterday. A chick that I didnt recognize with her clothes on, Gillian Chung, made an appearance after a chopper circled Sunway Pyramid several times. On-lookers gathered, waiting for it to land close by.

Some Indian dude in front of me was heard saying, “Yarr ah?? Najib ah??!”  Haha!

Make way!

Make way!

qwe

Najib lookin cute

Major kecoh when she landed! I’m surprised i got a shot. She did the launch stuff on stage, etc, while i downed an ice cold Jaz. I first had it last year when it didnt taste good.

The producers have come out with version 2. This one tastes a lot better. Smoother, dont smell weird. The finish seems a little bitter after several bottles. My friend says its like when he pops an E – the after-taste that’s there for a few minutes. This beer should never be taken even when a little warm, coz d taste changes. A lot!

The alcohol content is now 5%, down from 5.5%. It’s brewed in Port Klang. The new campaign is called “Jaz it up!”, with a new label. There’s even an FB group. Napex also produces Starker Beer.

The RRP is RM5.50 for the small bottle, and RM10.50 for the large. However, 99 Speedmart sells the large for 8 bucks. But the large is only 600ml, as opposed to d normal size of 640 / 660ml.

Looks like Jaz plans to challenge brands like Skol and Anchor.  There are plans to introduce it to bars and clubs as well. As yet, there are no plans for a draft.

Good luck!

I will if u will baby...

I will if u will baby...

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