About Deep

Alco blogger, ex-lifestyle/F&B writer for The Star

Arthur’s Day is comin up!

September 27, at Sepang. It’s definitely bigger and bolder this time.

The day is a tribute to Arthur Guinness, the founder of Guinness. The media launch of the event was great, and happened at KL Live.

Twang

Twanggg

The artists performing on the 27th? The Wanted, All American Rejects and  Five for Fighting.

So the month-long party will feature special activities and promotions on da black brew along with limited edition Arthur’s Day merchandise up for grabs.

Party is on

Party iz on

Expect major action every Thursday in Sept, aka arThursday. Details can be found on its FB page here.

Not just Thursdays actually

Not just Thursdays actually

 

Coasters?

Coasters?

 

Door gift. Seeds to plant

Door gift. Seeds to plant

Guinness has also via the Arthur Guinness Fund (AGF) since 2009 committed RM28 million, along with business mentoring to 45 projects in 13 countries around the world that are making a difference by addressing specific issues in communities. Over here, for 2013, six social enterprises received more than 200 grand, in the Entrepreneurs for Good program.

So u can drink with a clearer conscience now.

Phwit

U’ll be seeing a lot more Guinness gerls this month

Anyway, looks like Party Season 2013 might be flamin up a lil earlier this year!

Bring iiit

Bring iiit

 

Brain damage: 8/10

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Absolut Hibiskus

Yea, it’s here. Absolut Hibiskus is now available in KL and the rest of Malaysia, as well as duty-free, as of Sept 1.

Fresh

Fresh

The kick-ass launch party was last Friday, and it was good. Lots of Hibiskus too, served via two varieties of cocktails. It went down at The Poppy Lounge, which has been extensively renovated and lookin nice.

There were artworks on display, a collaboration between Pernod Ricard Malaysia and online art hub 3editions.

Party Poppying

Party Poppying

The cocktails on tap were Absolut Pom-Rose and Absolut Calamansi, created by 23aubergine. The Pom-Rose was real good, with the addition of roselle juice and some pomegrenate syrup, plus lemonade; i added a squeeze of lime for a lil zest.

The Calamansi starts sour due to the lime, then ends bitter. Interesting, but not in large amounts for me.

I had Absolut Hibiskus straight. Quite palatable. If i had vodka on da rocks, i would probably opt for the Hibiskus. All day. It’s got a light floral nose, almost rose-like, while in the mouth, there are berry flavours, plus a natural sweetness.

The Hibiskus is actually an infusion of hibiscus and pomegranate. Absolut only makes flavored vodkas from natural ingredients, and no sugar is added. There’s a bunch of Hibiskus cocktail recipes here.

The drink is available at F&B outlets as well as off-trade at Cold Storage, Jason’s, Mercato and Econsave.

Neeext

Neeext!

There’ll be other Absolut Hibiskus events over the next few weeks, with the next one this Friday @ Luna Bar. Nice. Like Absolut’s FB page to stay wired.

ALSO, on Sept 27 Pernod Ricard Asia will be unveiling the world’s first Absolut Brand Store at KLIA! How convenient. I’ll be in the vicinity for Arthur’s Day.

Nice hair. Giant bottle by ..

Nice hair. Giant bottle by 3editions’ artists

 

Brain damage: 8.5/10

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A wine journey

Wine Journey is a regular wine education session by Wine Daddy. No, it’s not a pimp, but a tutor who takes a small class over a couple of hours.

The Wine Daddy is Prakash, who has the sessions at Sanctuary@7, his awesome residence in Damansara Heights, KL. I had the opportunity to checkout his wine cellar. Very nice. I plan to go back there when he’s out.

Wine briefing

Wine briefing

The sessions, which are kinda weekly, are basically wine education and appreciation, and they organize introductory and more advanced tasting sessions to educate the wine palates of both the budding as well as the more experienced wine enthusiast.

Movin on...

Movin on…

1075769_403714263072866_441558053_n

On

It starts with the various types of wines there are. Then it moves on to the various regions around the world, as well as has how to nose and taste wines.

It’s interactive, and groups are small. Questions are always asked.

What we tried

What we tried

FYI

FYI

More details on their FB page here.

 

Brain damage: 6/10

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Absolut redesigns all its flavoureds

Absolut has jigged an overhaul of the packaging for all its fruit flavours, sayin it’s “one of the most dramatic changes we’ve made” to the vodka brand.

The designs dodge fruit imagery and use “symbolism and myths” attached to the fruits instead.

Definitely more colour

Definitely more colour

The packaging redesign covers all Absolut fruit flavours and has already started shipping to all Absolut markets, so expect to see it at your bar soon.

Click to view all

Click to view all

Thus far, am liking the skin on the Pears, Vanilia, and Cherrys bottles.

Come 'ere!

Come ‘ere!

Absolut Hibiskus is launching here soon. Since the hibiscus is our national flower, i guess u could call this our national vodka.

Keep an eye out for that!

Or rather a tongue.

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