Another bar will be opening along Rahim Kajai in Tmn Tun, called Chip n Dale.
Gettin set
Operations shd commence soon, and it will be open from 11am. It will be a GAB outlet, and specializing in cocktails. Food is non-halal, with pork as well.
Will keep yall posted.
At Bedroom Club in Pavilion KL last Thursday, a new vodka hit our shores, created by Michel Adam, founder of Fashion TV: The “Elixir of fashion”, F. Vodka.
Taken neat, it’s kinda sweet n a lil rough. Reasonably ok for shots.
But then again, some people probably consider themselves too cool for neat vodka.
Mmm mmh.... Fresh meattt
Its quadrupled-distilled in Poland from fine Polish wheat & rye, with water from artesian wells. The vodka (and the eagle wings logo) is based on a traditional recipe served to the White Eagle Legion in the American War of Independence, 1783.
Must have been an interesting war.
RRP is between $168 and $200 retail, above $300 in outlets. However, it’s exclusive to Bedroom for the next two months. It’s brought in by TWE.
More options in d market, better for consumers
The F Vodka party started a lil slow, but was soon heaving. Cool funk house tunes, none of ’em cheesy electro shite. And before i realized it or aimed for it, i was pretty gone. Must have been the shots. Thanks Vince.
Dont remember much bout gettin home! I guess that’s what happens when u forget to eat.
Service with a smile
That’s three Thursday nights in a row that i been bent, rather than Fri/Sat.
What’s goin on??
Refreshing hits
Last Thu was the F party, Thursday before that by buddy Paulie wuz in town, and we started at 6pm @ Overtime in Kota Damansara. Decent happy hours – about $35 for two pints of Starker unfiltered beer before 7pm.
Bring it, dont stop
Then shifted butts two minutes away to Movida, for an even more amazing deal. $36 nett for your first Kilkenny/Guinness, then a buck each for the next two! So 38 bucks for three. And the rounds kept comin!
So bengkok there. Pushed on to Frendscino in Damansara Perdana, where on Thursday, two pints of Erdinger are $40 nett.
Tall ones
Followed by Es Para Ti for some Jack Daniels. And Jagerbombs (yuck), then Tom Dick & Harry’s for Franziskaner ales. A nice tour over five outlets in one evening. Number of drinks: Uncountable.
Me n Paulie had a major brown-out.
The previous Thursday i randomly strolled into 42East in TTDI, unsure what was up – some Jose Cuervo cocktail promotion. I ended up havin three pints of weissbier, six cocktails, and six tequila shots, including the 1800. Yummy!
Some really interesting tequila cocktails were featured by the distributor Fortier via Remy Cointreau. Will talk about them later.
There’s actually a Jose Cuervo margharita ‘Slurpee’ machine behind d bar. I’ll be featuring 42East soon.
Thursday became the new Friday. Hopefully not dis week.
Brain damage: 8/10
This is some 80’s shit, when it was ok to confess on national TV that “Guinness Stout is good for you.”
REAL men, none of ’em plastic-eyed sissies u get these days, working their butts off to prevent d end of the world caused by a leaky pipe. Everyone could have fuckin drowned man. They’re heroes.
Dudes averted some major Armageddon crisis, then rewarded themselves after quitin time with Guinness. Haha! They should have bought the crowbar a drink.
Howdahell – they were wearing the same clothes later, but it was completely dry.
It was done in Malaysian too! Awesome. “Guinness Stout, Baik Untuk Anda.” Sgotta catchy tune.
Dunno watdefuck they doin tho. Shovin coal or sumtin.
Well, alcohol advertising hasnt changed much. Same ol over-screwed theme – u done well / u scaled new heights / reward yourself blah blah blah.
Right. Thanks. Gimme sumtin bold & fresh guys.
Anyway, I always say the 80’s were creativity’s dark ages, especially with entertainment, music, the arts and design. Am talkin bout everything from cars, movies, music and fashion.
I rest my case right here!
There was a worldwide event last week that was kinda held simultaneously in many countries – the global relaunch of the Carlsberg lager brand, on April 6, 2011, after a two-year process.
Slightly changed logo
To relaunch an established brand is a major and uncommon step. The Carlsberg Group saw it necessary to reposition and elevate their image. The all-malt lager’s sales was said to not always measure up to its brand recognition.
It felt the brand is undervalued, and there’s a new, standardized tagline now in all 140 markets (except Sweden) – “That calls for a Carlsberg.”
Out goes “Probably the best beer in the world.” This is the first global marketing campaign by a brewer.
Not sure how a global, uniform look and image will pan out if it’s not localized for cultural variances. Surprisingly, Carlsberg lager accounts for only 10% of Carlsberg group’s sales, with most sales coming from local brews that it owns.
However, this is not the case in Malaysia as there’re very few local beers. In most countries, local brands dominate, like Laos, where Beer Lao holds a 99% share!
Global brewers face several marketing issues, the main one being their same beer brand having different images in different countries.
Simpler & vertical
The relaunch in Malaysia took place at Carlsberg Brewery, Shah Alam. The visual identity has only been slightly altered. No change in the Carlsberg wordmark itself, but the logo (crown) now has an embossed look.
The small bottle and newish cans are maintained, the large bottle is significantly changed, following the more modern look of the small bottle.
The delivery trucks have a new look too
It comes at a good time for Carlsberg Malaysia, whose local revenue growth here has not been as impressive as competitor Guinness Anchor Bhd, GAB.
I guess the brewery rivalry i posted about’s gonna get more interesting.
No doubt, Carlsberg’s trying to look and feel younger and more relevant. With the number of beer brands and styles out there, consumers are more exposed and have many choices. And alcohol consumers now are gettin more adventurous, and choosy as well.
Also the staple income from being one of the ‘default’ beers at pubs and bars is not guaranteed anymore. Thus, the need for stronger branding. However, this needs to be balanced for the small town drinkers, coffee-shop dudes, and JB-type hill-billies, who are a significant market.
Chicks at Carlsberg's lounge. It's a real cool spot. O yea, that's the new large bottle
Will the tagline catch? Sounds kinda long.
This also means the end of Carlsberg’s “Nice One” campaign. Carlsberg Malaysia’s MD Soren Ravn says “This is the most ambitious re-launch in the Carlsberg Group history. We have high expectations on the outcome.”
Soren of Carlsberg Malaysia
“We have a strong belief that the brand has the potential to grow to a lot more than what it is today.”
Carlsberg global, the fourth largest brewer in the world, is pretty ambitious – it plans to double revenue within 4 years. I hope its not done primarily via ‘premiumization’.
I wish them all d best.
