The ol’ captain, legendary for its dark and spiced rums, is gonna hit the white rum market. And about time if u ask me.
Did u? Ask me i mean?
Either way, I’m telling. According to Diageo, its new Captain Morgan rum is produced in the American Virgin Islands and is “five-times distilled, clean, slightly sweet and creamy”.
It actually does over a year in oak barrels, but not long enough for a change in colour.
One of my fave rums is the Captain Morgan Black Label, which is a dark rum with blends from Jamaica, Guyana & Barbados.
White rums have their uses of course, as they’re the base for various cocktails. U dont wanna be making Strawberry Daiquiris with an aged rum.
They plan to focus on Caribbean-inspired cocktail recipes with this baby.
It’s gonna take Bacardi head-on. This was just launched in the US, where Captain Morgan’s growth is in double digits. It’s now the no 3 spirits brand there.
Arrr, capt’n, ya done well matey!