Boozepimp of 2010…

is Geoff Siddle! Congrats to the man who started Sid’s Pubs in what used to be a very quiet street in TTDI three years ago, and now owns an ever-expanding chain of pubs.

Salud!

He’s sort of a pioneer for creating trendy and reasonably-priced outlets, where drinkers can hang out regularly. He’s also done many fun events where beers are either free or cost from five bucks! That’s why drinkers love him, and that’s why he’s the Boozepimp of the Year! Well done.

The readers poll also voted Geoff from the other candidates. Geoff wins a certificate and five litres of kick-ass, home-made, Baad Apples cider.

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Who da pimp?

The Boozepimp of 2010 will be decided soon. By me. Haha!

It’s been an exciting year, with lots of new products and countless events. Malaysians are also getting more demanding as consumers. About time!

Would like to hear your opinion on who mattered the most in 2010 in the drinking industry here. You can vote at the poll on the right sidebar or add a comment below.

Take your pick from the six boozepimps featured since June:

1. Geoff Siddle, owner of Sid’s Pubs

2. Kennhyn, beer blogger

3. Michelle & Vincent Loh, Tong Woh Enterprise

4. Mark Jenner, marketing director, GAB

5. Nanoo Raghavan, partner-manager, Celsius KL

The big pimp will be announced in a few days.

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Boozepimp of the Month – Nanoo Raghavan

Boozepimp of the Month is a column that features respectable players in the alcohol industry. These are interesting personalities in the scene that have made a significant impact, or have the potential to do so, or would like to do so.

The Boozepimp for December is Mr Nanoo Raghavan, manager and partner of Celsius Restaurant & Bar, in Lot 10’s rear extension, Fahrenheit 88, in downtown KL.

Nanoo - knows how to party

Nanoo’s been around. He started at the bottom as floor staff in a restaurant, working his way all d way up. He became a headwaiter (started at Tanjung Aru Beach Hotel, Sabah), then restaurant manager, assistant F&B manager, F&B manager, (all Sabah), chief steward and F&B coordinator (The Basel Hilton, Switzerland), etc, etc, general manager (Praslin Beach Resort, Seychelles), director of rooms (Nikko KL), general manager (The Madeira, Madeira, Portugal), group general manager (Souled Out Café, WIP, Sevenatenine and Sky Lounge), chief operating officer, Sevenatenine (Singapore), before he delved into other businesses, then finally Celsius.

It’s a sexy, cool spot, which i plan to feature here soon.

He’s 47, married with two kids, and is originally from Penang.

1. What made u switch from hotels to bars?

Stopped hotel business when I turned 40. Needed more time for family, so started a furniture business. 3 years later went into restaurant and bar. No regrets.

2. What was life like at d resort in Seychelles?

Hard work in paradise. Had to run away on R&R every 3 months for movies, clubbing good food etc.

3. And at beautiful Madeira? (Portugal)

Madeira was very special, mountain and sea. It’s a volcanic island, so theres no flat land except for the airport and the one and only football field. I spend most weekends on the beach or the yacht of my best friend and driving up to some village for Poncha de Madeira (the cocktail of the month) Drive up to some private wineyards and
drink the whole afternoon and eat great BBQ meat called Espetada. I implemented it in WIP.

4. Nice. What’s d drinking culture like in a) Seychelles b) Madeira and c) Singapore?
Very interesting questions. Well, drinking was part of the culture in the Seychelles. The men love their Seybrew, the local beer, it’s a lager. After lager, they “Lager”, which means fight in Creole, and they do.

In Seychelles, full drinking starts on Friday and finishes on Sundays. Most small pubs only open on Fridays & Saturdays with most of them playing reggae music. They drink till they drop. We also spend a lot oftime going to island and drink the whole day with great seafood BBQ and music.

In Madeira, drinking is very social, or rather its social to drink. We would start at 6.00pm for an aperitif, move on to dinner at 9.00pm, normally drive at least 30 mins uphill on winding road for a great meal. Now start drinking wine most of the time. Portugal produces some of the best wines in Europe.
Unfortunately they cant produce enough to export these great wines. After dinner it’s customary to drink digestives or aguardiente or “firewater”. Of course not without a small coffee, cafezinho.
The real drinking only starts at 1.00am. We’ll go to the club. We’ll drink in the famous Poncha Bar till 3.00am and then move on to another bar till 5.am. The final countdown used to be a huge discotheque called Vespa. Here is where all the party animals end up every night. I remember walking out of this place with a glass of gin
tonic at 10.00 am so many times. This was real partying.

No shit. I’m impressed!

I normally rest till 4.00pm before going out for a cafezinho and a fresh poncha before going for a dinner. If not straight to the beach and continue drinking and sleep, rest and play.

In Singapore, when I was a Director of Food & Beverage on Sentosa Island, the discos were just mushrooming in Singapore with multilevel outlets. People were drinking very responsibly and the big guns were coming over to JB to party big time.

My recent stint in Singapore was very different, there were so many drinking holes and it never stops till 5.00am, so many parties in so many clubs
organized by many groups, Wednesday drinking group, Friday drinking group, expat groups, my group, your group etc, etc. Besides that, the tourists knew
exactly where to go. Here it is still a little blur blur lah.

5. Gosh, u were pretty hardcore eh? So what are their local brews?
Seychelles – Seybrew, Madeira – Coral Lager.

6. Which place had d hottest chicks?
Seychelles is 30% men and 70% women. What you think???
The girls in Madeira like sex and wild parties. Many ends up in the beach skinny dipping and sex on the beach after a night of Bob Marley.

Madeira chicks were hot but very much of a serious type of girls, they’re looking for boyfriends, and play also lah….better bet with tourist.
Hottest chicks go to Madeira..

7. Daaamn. Its on my list now! Wt did u like re your experience with WIP and 789?
With Fred & Michelle, the whole affair was like a very big family. It was great working with them, spearheading WIP was really an achievement for me as it’s one of the best outlets in Malaysia. A lot of research and thought had gone into it.

8. Why Celsius?
I’m also a partner, and I wanted to venture into something that I like and use all my experience to make this the best outlet in the city.

9. Do stand-alone city bars like Celsius have a chance against the strips like Changkat Bkt Bintang?
Obviously, when there are rows of outlets, people tend to frequent there, if they don’t like one outlet, they move on to the next. If they go to a stand-alone, it better be good, so the customers stay. We want to be good so the customers stay and return. We’re not working against any outlets to compare, we want to work on our concept and give the customers the time of their life.

10. Do many downtown suits n yuppies hit d bars after work?
We do have the white collars but not enough. However, we do have many regulars during happy hours.

11. Wt do think of d bar scene n drinking scene in kl?
The club scene in KL is actually very exciting, there are so many outlets popping out every month. If well-promoted by tourism, it can become the entertainment hub of Asia.

There are also so many outlets going into a price war, which is not healthy at all. We try to stick to what we believe in. Maybe there’re too many here and in PJ.

12. Is it difficult now, coz PJ has shitloads of options?
In the past, PJ and Subang folk come into KL to party. Now, there are so many options for them in PJ. Furthermore the police roadblocks have totally turned away the Subang and PJ clubbers from coming into KL.

13. Anything u’d like to say to the Valley’s drinkers?
Drink responsibly and have fun, try to use a taxi if you can. Check out Celsius Restaurant and Bar before you hit the other hot spots.

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Boozepimp of the Month – Mark Jenner

Boozepimp of the Month is a column that features respectable players in the alcohol industry. These are interesting personalities in the scene that have made a significant impact, or have the potential to do so, or would like to do so.

The Boozepimp for November is Mr Mark Jenner, the marketing director of Guinness Anchor Bhd (GAB).

Pusherman

Mark, 42, is from New Zealand, and he joined GAB in 2007. He’s married with two kids aged 8 & 6, and his family lives here with him.This is his final month with GAB (his office is AT the brewery) as his contract has ended, and he plans to move back to NZ. To count sheep.

He and managing director Charles Ireland can usually be seen at GAB’s main events. October was a busy month for both as we witnessed the country’s biggest Oktoberfest yet, thanks to GAB.

I: Why are you in the drinking industry? I know you get loads of free beer and all. But you do get paid too right?
Mark: Cause it’s incredibly social, let’s me travel the world, meeting and working with great people and get paid well doing it!

Besides being shoved into sleazy karaoke bars at two in the morning, what do you like about it?

Never paying for a beer and attending some of the greatest sporting events on the planet – I’ve been lucky enough to attend the opening ceremony of the Athens’ Olympics and two Champions League’s Finals – Paris 2006 and Rome 2009 – both won by my favourite team Barcelona, who crushed Real Madrid on Monday.

Some of GAB's brands

What DON’T u like about it, if that’s even possible.

The 13th yum seng on the 5th consecutive night out.

Haha! Always lose your voice eh? So who’s your favourite drinker? Dont say Arthur. He dead.

Uma Thurman… well, I don’t know if she drinks but anyone looking that good in yellow leather holding a sword  as in Kill Bill Vol I has to be great company on a big night out.

Um, OK man. Whatever. Is there an underground pipeline filled with beer leading from the brewery to your home, or at least office?

No.

The Tavern @ GAB, where Mark goes for free beer

Why not?? It’s every guy’s dream!

Cause we have a brilliant new Tavern at the brewery. A pipe-line home would be just be showing off and no-one wants that.

Huh?? I do man! And what’s your bar like at home? It should be real good. And when can I raid it?

My bar… very minimal but I do have a great beer fridge. It’s a limited-edition Heineken Premium Light fridge that was built and sent to celebs to get PR for the launch of Premium Light in the USA. One found its way to our house in Amsterdam, where we were living at the time!

Thief. So when’s the last time you had waaay too much beer?

Watching Diana Ross perform at the KL Hilton. A living legend, she was fab!

Yea. She’s too old for me. Maybe after 40 beers, …  . And what are your top 3 favourite beers outside GAB?

Monteith’s Pilsner, a craft beer from NZ; Hahn Premium Light, a great Aussie light beer; and Cruzcampo, a Heineken-owned Spanish mainstream beer.

"Gosh, if only i could remember their names!" Mark with Santarinas at the Guinness Christmas party last week

How has the drinking / F&B scene changed since you came here in ’07?

More choice, better pubs and clubs, and smarter customers… well, the ones that work with GAB.

While a couple of years ago, there were extremely limited beer brands available here, things are changing quick. There are a lot more options – some great, others dubious like Panda & Zebra – and consumers are more discerning. They realize there’re also good ales, as beer is much more than just lagers, like Tiger or Carlsberg. How do you see GAB facing this challenge, this new-found variety and choice that consumers are getting used to or even demanding?

We’re embracing it, all good news for the category gratefully received… We’ve imported Strongbow Cider, Sol beer, Newcastle Brown Ale and formed an alliance to market Paulaner wheat beer with our friends from Euro Empire. So we’re leading the charge to more choice. Watch this space.

Are smuggling & fake beers major issues?

No, but smuggling should be stopped ’cause it’s not fair competition. And it reduces government revenues.

Good. Haha. Any proposals you’d like to put to regulators?

No… but I’m sure my corporate affairs colleagues and our MD have… send them the same question!

One of my fave GAB brands. Btw Mark, it was my birthday last week. *Hint-hint* Haha!

What do u like & dislike about the drinking scene here?

Love taking a beer in an open-air coffee-shop enjoying great food. See question 3 for dislikes!

What are your proudest moments here with GAB?

Proudest moments are absolutely nailing the opportunities presented by ‘Year of the Tiger’ and the World Cup, helping create new ways to unleash the power of our brand portfolio, working with an incredibly competitive, smart, energetic group of marketers everyday and ensuring my successor was an internal promotion – a very smart lady by the name of Yap Swee Leng.

Will look forward to meet her. What would you like to say to drinkers out there, besides drink responsibly??

You’re only as old as the beer you feel…

OK, am gonna need a drink to understand that. Thanks Mark, all the best!

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