Category Archives: ~ Beer (lager / ale / stout) ~

Best beer happy hours & promos

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Yea, there’re some good promos on these days, as 2011 matures. Competition is stiff among bars. In the last one year alone, the number of new bars has been amazing.

Strapped for cash? Most bars can afford to give away what seem like ridiculous deals. I sure aint complaining. Almost all bars have these deals daily, and that includes weekends!

Best part is, the line between happy hours and sad hours are blurry. While HH used to be for a few hours in the evenings and on weekdays, in some bars it’s not restricted to that anymore.

Here’s a snapshot of the best spots that i know for good thirst-quenching deals. (Strictly not for those who only have one glass.)

I think ALL promo outlets happen to be Guinness Anchor Bhd ones. Wattup. Isnt Carlsberg Malaysia doing anything?

If ur a consumer, or outlet owner, pls feel free to add on, if its a good deal.

S’more’s (2240-0069)

Guinness lovers, heads-up bitchis. Located in The Sphere, Bangsar South, S’mores Restaurant and Bar has been goin nuts. For an undetermined period (at least a coupla months still!), a pint of Guinness is goin for only 12 bucks NETT for certain days of the week. And no, its not Monday & Tuesday from 5pm to 7pm or some crap like that. It’s every Thu, Fri & Sat, from NOON till 11pm. Beat that!

A veryy long Saturday brunch anyone?

The catch? Minor. All u gotta do is order one food item per person, and then your drink orders are unlimited. Smore’s gotta nice outdoor lounge.

Now go drown in black juice.

Prefer cider? Sorry, am all out of Baad Apples™ hooch for now. But at S’mores every Wednesday (all day, till 10pm), u’ll get a pint of Strongbow for only $15 NETT. Also with purchase of one food item.

Movida (6141-8022)

I’ve only checked this outlet out very recently, in Sunway Giza, Kota Damansara, so i can vouch that it’s an authentic deal. Already i been there thrice. Good for pre-partying. Or weekend afternoons.

Here’s the insane deal: Get your first pint of Kilkenny or Guinness at $34++. Then your next two are A BUCK EACH. Comes up to $13.93 NETT/pint, all day, everday, until 8pm.

After 8pm, the deals are sweet too. Call for details. There’s a new Movida in Malacca now.

The Beer Factory (012 366-5505)

A short dance away from Movida, with similar deals. Only better.

Before 8pm – buy one pint Kill/Guinn at $38.30 nett, get TWO free. Haha. Dats $12.76 NETT / pint.

8pm-10pm – one for one.

After 10pm – get six pints for $115 ($19.15 each).

Overtime (017 243-7907)

Also a crawl away, Overtime has some Malaysian-brewed German beer called Starker, and before 7pm, it’s one-for-one, so works out to $17.40 per 500ml NETT. Some say it tastes better than Hoegaarden. And better value. There are nine outlets all over the place.

As an added bonus, the Village Grocer supermarket here stocks Night Train…. . Goddam.

Spaghetti Grill (2287-2220)

U losers in MidValley might get screwed by the traffic, but this American-diner-style joint balances shit out.The last time i was there, a pint of real cold Guinness in FROZEN mugs was below $15 NETT all day & night.

It’s so good n smooth, u could finish it in four gulps, easy. The liquors are only about 8 bucks, and no, it aint moonshine. Whisky is Famous Grouse.

The snacks are good too.

The 50-bucks-for-three-pints gig

That’s $50 NETT, for either Kilkenny, Guinness, or both. There are many bars doin this, like Royal Oak (all outlets, all hours, daily), D’Legends (all hours, daily), and S’mores (all hours, daily). Works out to $16.66 nett/pint. And most joints allow you to not just park, but come back another day if u cant finish your quota! How nice.

There’s some crazy 33 bucks for three pints (Kilkenny/Guinness) deal at The Curve, at Sanctuary, but its only until 7pm (daily). Malone’s at the same mall has two pints for these prices everyday:

That sure saved me a lot of fucking typing. I hate typing.

There’re also regular deals downtown at Celsius.

I’ve added links for all the outlets, so give ’em a call if ur going if u wanna verify the deals.

After all this effort, I hope i dont get asked anymore “Eh, where to get cheaper beers??”. But i guess i will. Haha!

Enjoy, salud, and better buy me one someday!

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Slight increase involving beer

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Prices of certain products from Guinness Anchor Bhd and Carlsberg Malaysia has gone up by a small amount, ie 3%. It’s in line with inflation, or in fact, below inflation.

This is due to the rise in prices of raw products, etc. According to GAB, costs have increased significantly for malt, aluminium, and transport, by up to double digits. However, the breweries have probably been able to absorb and hedge most of it.

GAB brands

Prices at outlets aren’t expected to increase. I think all bars will absorb this increase, due to its small amount. If a beer used to be supplied to them at five bucks, now it will cost $5.15. With the very high competition among bars now, i cant foresee any of them increasing prices.

For GAB, it’s for all their main brands (Tiger, Guinness, Heineken, Kilkenny, Strongbow, Anchor), except Paulaner. For Carlsberg, they did not repond to my questions quick enough, but i’d assume it would involve Carlsberg lager, Connors, Skol, Tuborg, Tetley’s and Blackthorn.

Carlsberg Malaysia

Any bar that increases their beer prices would piss a lot of drinkers off, that’s for sure, considering their mark-ups are already between 100% to 300%.

And if the increase is more than 3%, it might be illegal, so this would be a great time for us to try out the new Anti Profiteering Act 2010, and contact the Malaysian Competition Commission to get on the outlet’s case.

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Guinness FES old TV ad

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This is some 80’s shit, when it was ok to confess on national TV that “Guinness Stout is good for you.”

REAL men, none of ’em plastic-eyed sissies u get these days, working their butts off to prevent d end of the world caused by a leaky pipe. Everyone could have fuckin drowned man. They’re heroes.

Dudes averted some major Armageddon crisis, then rewarded themselves after quitin time with Guinness. Haha! They should have bought the crowbar a drink.

Howdahell – they were wearing the same clothes later, but it was completely dry.

It was done in Malaysian too! Awesome. “Guinness Stout, Baik Untuk Anda.” Sgotta catchy tune.

Dunno watdefuck they doin tho. Shovin coal or sumtin.

Well, alcohol advertising hasnt changed much. Same ol over-screwed theme – u done well / u scaled new heights / reward yourself blah blah blah.

Right. Thanks. Gimme sumtin bold & fresh guys.

Anyway, I always say the 80’s were creativity’s dark ages, especially with entertainment, music, the arts and design. Am talkin bout everything from cars, movies, music and fashion.

I rest my case right here!

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Carlsberg brand refreshes

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There was a worldwide event last week that was kinda held simultaneously in many countries – the global relaunch of the Carlsberg lager brand, on April 6, 2011, after a two-year process.

Slightly changed logo

To relaunch an established brand is a major and uncommon step. The Carlsberg Group saw it necessary to reposition and elevate their image. The all-malt lager’s sales was said to not always measure up to its brand recognition.

It felt the brand is undervalued, and there’s a new, standardized tagline now in all 140 markets (except Sweden) – “That calls for a Carlsberg.”

Out goes “Probably the best beer in the world.” This is the first global marketing campaign by a brewer.

Not sure how a global, uniform look and image will pan out if it’s not localized for cultural variances. Surprisingly, Carlsberg lager accounts for only 10% of Carlsberg group’s sales, with most sales coming from local brews that it owns.

However, this is not the case in Malaysia as there’re very few local beers. In most countries, local brands dominate, like Laos, where Beer Lao holds a 99% share!

Global brewers face several marketing issues, the main one being their same beer brand having different images in different countries.

Simpler & vertical

The relaunch in Malaysia took place at Carlsberg Brewery, Shah Alam. The visual identity has only been slightly altered. No change in the Carlsberg wordmark itself, but the logo (crown) now has an embossed look.

The small bottle and newish cans are maintained, the large bottle is significantly changed, following the more modern look of the small bottle.

The delivery trucks have a new look too

It comes at a good time for Carlsberg Malaysia, whose local revenue growth here has not been as impressive as competitor Guinness Anchor Bhd, GAB.

I guess the brewery rivalry i posted about’s gonna get more interesting.

No doubt, Carlsberg’s trying to look and feel younger and more relevant. With the number of beer brands and styles out there, consumers are more exposed and have many choices. And alcohol consumers now are gettin more adventurous, and choosy as well.

Also the staple income from being one of the ‘default’ beers at pubs and bars is not guaranteed anymore. Thus, the need for stronger branding. However, this needs to be balanced for the small town drinkers, coffee-shop dudes, and JB-type hill-billies, who are a significant market.

Chicks at Carlsberg's lounge. It's a real cool spot. O yea, that's the new large bottle

Will the tagline catch? Sounds kinda long.

This also means the end of Carlsberg’s “Nice One” campaign. Carlsberg Malaysia’s MD Soren Ravn says “This is the most ambitious re-launch in the Carlsberg Group history. We have high expectations on the outcome.”

Soren of Carlsberg Malaysia

“We have a strong belief that the brand has the potential to grow to a lot more than what it is today.”

Carlsberg global, the fourth largest brewer in the world, is pretty ambitious – it plans to double revenue within 4 years. I hope its not done primarily via ‘premiumization’.

I wish them all d best.

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