Tag Archives: new product

New Smirnoff Gold

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Smirnoff Vodka now has a cinnamon-spiced mix with gold flakes. You can drink the gold too. It looks great, and is exclusive to travel retail.

The gold-etched bottle looks cool, and the flakes lie suspended. The drink was a hit during the trial run at Mumbai Airport, out-performing targets.

Texts show that the practice of putting gold in alcohol dates back to ancient Egypt. Them weird Pharaohs.

A recommended serve: The Golden Delicious – Smirnoff Gold mixed with apple liqueur, cinnamon and a dash of maple syrup.

I think i’ll infuse some cinnamon into my Baad Apples™ cider.

Like all Smirnoffs, it’s triple-distilled, 10 times charcoal-filtered. The product comes in a one litre bottle at 40%abv, with a recommended selling price of US$36 (RM108).

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French Scotch?

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Michel Couvreur is a range of single-malt Scotch whiskies. But it’s done in Burgundy, France, by a Belgian. Seriously.

It’s what i’d call a craft-liquor. Everything (including labelling and bottling) is done by hand, thus the quantity is limited. In fact, every bottle is signed by Michel himself, who started this business in 1964 in France’s wine country.

Cool bottles

He sources the raw whisky from various distilleries in Scotland, then ages them in France in sherry casks, in a 5,000-year-old village called Bouze, which is supposedly the origin of the word booze. Haha. The guy has an underground cave-cellar that stretches for two kilometres!

Luckily for us, there’s some of his booze available here now.

We had a tasting session. I was impressed by these whiskies. Obviously Michel takes a lot of care and pride, coming up with eight varieties. He personally goes to Portugal and Spain to select and book each sherry cask, showing his commitment, considering he’s already 85 years old.

Education

The Grain Whisky (ABV 44%) is the most basic one, with a floral nose and a dry, lightly-sweet taste. Aged more than 12 years is the Overaged Malt (ABV: 43%). I found this creamy and a little smoky.

Also quite old (over 12) is the Pale Single Single (45%), with a tangy, in-your-face aroma, altho in the mouth, it displays a very well-rounded flavour. A crowd favourite.

The Fleeting Single Cask (45%) is aged 15 years. Aromas of sherry, with a light-tasting woodiness. My fave was the Blossoming Auld Sherried Over 17 Years (45%). It has a nose of wood and leather, and a palette of smoke, wood and sherry. Awesome.

The dark-rum colour of this whisky is because of its 17 years in sherry casks.

The darkest whisky i've ever seen/had

Prices range between $250 and $600. Well worth a try, especially for single-malt junkies.

With eight varieties, i feel there’s a whisky for everyone, but all whiskies by Michel are very drinkable and interesting in their own way. Great stuff.

Bottle caps are sealed over with hot wax

A video i watched showed the waxing process goin down. The bottle’s tops were being dipped into a bucket of hot wax by a coupla old aunties in what looked like a kitchen in a barn.

Underground shit.

Impressed by these unheard-of whiskies

Michel hasn’t bothered with a website or shit like that, since there isn’t much produced anyway. It’s sold mostly to cigar clubs and private customers.

It’s brought in by Luen Heng. Go get ’em.

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Johnnie Walker Double Black

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This is a relatively new Scotch that my housemate Ben got his paws on.

Tried it out recently. Quite different from the Black Label; a lot more smokiness, as its uses West Coast whiskies. Some Islay style. Although it’s blend, it’s got a distinct character that suggests otherwise. More like a single-malt.

The whisky was created taking Black Label as a blueprint and adding heavily-peated malts, with some aged in deeply charred oak casks.

Giant stills at the Cardhu distillery

Some of those who enjoy Black Label might appreciate something more complex like the Double Black. Price wise, its 15-20% higher than Black Label.

It’s reported to be doin really well – it’s already number eight in travel retail liquors by value, above Absolut Blue, Jack Daniel’s and Famous Grouse – exceeding sales targets seven times!

At the mo, its available exclusively in travel retail at selected airports. KLIA probably not yet, but is designated to be available at Bangkok International and Changi.

Loos like the JW DB is set to be a hit!

 

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Fashion TV’s F Vodka arrives

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At Bedroom Club in Pavilion KL last Thursday, a new vodka hit our shores, created by Michel Adam, founder of Fashion TV: The “Elixir of fashion”, F. Vodka.

Taken neat, it’s kinda sweet n a lil rough. Reasonably ok for shots.

But then again, some people probably consider themselves too cool for neat vodka.

Mmm mmh.... Fresh meattt

Its quadrupled-distilled in Poland from fine Polish wheat & rye, with water from artesian wells. The vodka (and the eagle wings logo) is based on a traditional recipe served to the White Eagle Legion in the American War of Independence, 1783.

Must have been an interesting war.

RRP is between $168 and $200 retail, above $300 in outlets. However, it’s exclusive to Bedroom for the next two months. It’s brought in by TWE.

More options in d market, better for consumers

The F Vodka party started a lil slow, but was soon heaving. Cool funk house tunes, none of ’em cheesy electro shite. And before i realized it or aimed for it, i was pretty gone. Must have been the shots. Thanks Vince.

Dont remember much bout gettin home! I guess that’s what happens when u forget to eat.

Service with a smile

That’s three Thursday nights in a row that i been bent, rather than Fri/Sat.

What’s goin on??

Refreshing hits

Last Thu was the F party, Thursday before that by buddy Paulie wuz in town, and we started at 6pm @ Overtime in Kota Damansara. Decent happy hours – about $35 for two pints of Starker unfiltered beer before 7pm.

Bring it, dont stop

Then shifted butts two minutes away to Movida, for an even more amazing deal. $36 nett for your first Kilkenny/Guinness, then a buck each for the next two! So 38 bucks for three. And the rounds kept comin!

So bengkok there. Pushed on to Frendscino in Damansara Perdana, where on Thursday, two pints of Erdinger are $40 nett.

Tall ones

Followed by Es Para Ti for some Jack Daniels. And Jagerbombs (yuck), then Tom Dick & Harry’s for Franziskaner ales. A nice tour over five outlets in one evening. Number of drinks: Uncountable.

Me n Paulie had a major brown-out.

The previous Thursday i randomly strolled into 42East in TTDI, unsure what was up – some Jose Cuervo cocktail promotion. I ended up havin three pints of weissbier, six cocktails, and six tequila shots, including the 1800. Yummy!

Some really interesting tequila cocktails were featured by the distributor Fortier via Remy Cointreau. Will talk about them later.

There’s actually a Jose Cuervo margharita ‘Slurpee’ machine behind d bar. I’ll be featuring 42East soon.

Thursday became the new Friday. Hopefully not dis week.

 

Brain damage: 8/10

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