A new beer was launched here Wednesday, Kronenbourg 1664, at The Hill. It’s a French beer with a 350-year history from Strasbourg, and is currently under the Carlsberg Group.
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Eiffel Tower in KL
France is not very well-known for its beers, but the 1664 is the top-selling premium brand there. Its reasonably popular in Europe, n i’ve had it in UK once.
Its a crisp, lager-category beer. Kinda easy on the malt and hops, making it light-tasting. ABV is normal (5%), and it won Gold Medal at the International Brewing Awards twice (2004 & 2005).
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Ice-cold
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Cool TV
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Girlies
The hop used is Strisselspalt, nicknamed “the caviar of hops”. Haha
Its being placed as a premium beer, and is available from now on-trade, at selected F&B outlets. Kronenbourg 1664 is also on tap.
Good news – now you can enjoy Kilkenny ale & Strongbow cider at home, at the beach or in the car, coz they come in bottles! However, this Kilkenny will only be available on-trade and not at supermarts. It’s being brewed & bottled locally, available since Dec 1. The RRP is $8.50 at restaurants and $15.50 at bars.
I kinda like this Irish brew, and its more than just the super-cool colour. Its smooth, light-tasting and easy to enjoy anytime of the day, and with any meal, breakfast too of course. The bottled version tastes very similar to the draught.
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Looks like a root beer bottle
It was first-brewed in Ireland’s oldest brewery at the St Frances Abbey (in 1710) in the town of Kilkenny. Am assuming tourists to Kilkenny will be stabbed if they order Tetley’s.
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Would luv to check out Kilkenny!
Strongbow, the world’s best-selling cider (aka fermented apple juice), was spotted last week in a supermart in bottle form, as opposed to draught. Available at Cold Storage, its abv is 5.3%, higher than the tap one (which is 4.5%), and was being retailed at about 9 bucks off-trade, and a RRP of $16 on-trade. Dont know why the bottle is only 275ml, as opposed to the normal size of 330ml.
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Juice
Have yet to try the bottled one. (Then again, i got shitloads of homemade cider at home.)
Several new products in a matter of coupla weeks. Looks like the competition between Guinness Anchor Bhd and Carlsberg is going well!