Carlsberg Special Brew – the new look
January 11th, 2012 · ~ Beer (lager / ale / stout) ~, ~ Booze news / new products ~
Carlsberg Breweries Malaysia has altered the image of the extra strong pilsner, Special Brew.
While the can was mostly gold, it’s now got two shades of brown, making it look more attractive. A bit like a coffee i gotta say, but i prefer it over the old design. Bolder.
Special eh?
The bottle, in line with the redesign of Carlsberg’s bottles, has a more radical change. The new bottle is minimalist, with not much of a label. A lot like the Green Label beer, but in a brown bottle.
This classic lager has some history with me, tho not as much as the Night Train.
Kicked my ass a few times. Never could get used to the strong flavours though. At 8.8%, it’s a good bang for your buck.
The new large SB bottle (left), and the new Gold (right) vs old
Many drinkers have a past with this beer.
I’m tempted to try it again tho. It’s been years since my last dose.
With the number of brands of strong beers available here now, I feel Special Brew has a tough battle ahead. There probably 15 lagers above 8% around. (Some up to 13%! Haha). That was probably one of the incentives to change its looks. The other – all Carlsberg’s main brands are undergoing a change, even the Gold.
The new look is currently in Malaysia only.
Amazingly, the beer was originally brewed by the Danes for Winston Churchill (England’s WWII PM). His visit to Copenhagen in 1950 was commemorated with a ‘special’ brew (originally 9%) produced in his honour.
Churchill’s favourite drink was cognac, so in brewing him a commemorative beer, the brewers at Carlsberg created a stronger lager with cognac flavours among its tasting notes.
Interesting eh? I bet 90% of Special Brew drinkers never knew that part.
→ No CommentsTags:CBMB·makeover·new bottle·new can·new label·rebrand·redesign
2012…
January 3rd, 2012 · ~ Promos! ~, ~ Random ~
… better not be the final year. Still lotsa places to see n things to do.
But if it is, am all good. Had an amazing run so am OK to checkout.
As u can see, i havent been to this blog in weeks. Very busy. Party Season’s fault.
Time for a break.
Watched 2011 sink at a beach, Sabah
Anyway, if ur STILL thirsty, check out the promo below, at Movida.
Happy 2012!
17 draft-beer promo
December 20th, 2011 · ~ Beer (lager / ale / stout) ~, ~ Promos! ~
.. is happening right now at dis joint called 17 Saloon. (Dont ask me about d name).
Was there Friday, and got a sweet deal. Only $27.55 NETT for a pint of Jaz Fresh / Aromatic / Lychee, and you get two more free. So dats like only $9 per 500ml.
I think there’s a similar deal for the 5-liter kegs.
Sure beats any of ‘em, $50 for 3 pints thing.
Refreshing
Was never a fan of the bottled Jaz, but tried the Aromatic (draft) – its pretty good stuff and goes down in a hurry. It’s fruity, with a creamy body too.
The outlet is at The Pyramid in Sunway, and is quite new. Brussels Beer Cafe also just opened there tonight.
17 Saloon is related to Overtime (Starker beer), and the original outlet is in Sunway Giza. The same deal is on at Giza. (Enquiries for 17: 012 321-3475)
Food is Asian & Western. There’s liquor too. It’s a large outlet, with cozy, chill sofas too.
And, this cool deal is daily from the morning – 11am to 9pm!
Pre, during and post-Christmas drinks anyone??
At these prices, the parties goin on in the Sphinx's belly sgonna get him wasted too
→ 6 CommentsTags:fresh beer·Kota Damansara·Malaysian beer·new bar·Sunway Giza·Sunway Pyramid