Absolut goes Denim, Baileys reshapes

Absolut has a trendy new bottle out, Absolut Denim.

I like denim. It’s been rockin since the days of the Wild West. Stylish, durable and timeless.

NYC’s Brooklyn-based ‘edgy’ denim designer Loren Cronk, described as a “star in the avant-garde street fashion scene with a reputation for his handmade denim jeans”, has designed a gift pack.

absolut-denim

Tight

The Pernod Ricard-owned brand says the Cronk design gives the brand “elegance and swagger, street chic and cool, to get the party started…” Yea, sumtin like dat.

The bottle is hugged by a zipper-sealed dark denim sleeve. And the skin has insulation built-in (I assume its neoprene), so it keeps the liquid cold… Nice.

Taken from the freezer, the sleeve keeps the vodka cool for up to two hours – “genius for the proper urban summer party.” Good, as it’s summer here year-round.

Available in travel retail.

 

Baileys redesigns

The world’s most famous liqueur has created a new bottle, one that is more sleek. Surprising, as it changed the bottle as recently in 2010.

The cream booze is now in a bottle dats taller with higher shoulders. It follows Baileys’ new tagline, The Cream With Spirit.

Stating the obvious there.

Ol  Roundy vs Slim Jim

Ol Roundy vs Slim Jim

It launches this month, and is for the worldwide market.

Speaking of which, i recently scored a bottle of the limited edition Baileys Orange Truffle! Yea!

Wouldnt mind one of these either!

Wouldnt mind one of these either!

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Johnnie Walker Circuit Party Cocktails & deluxe tasting

I recently was fortunate enough to attend a tasting session hosted by Johnnie Walker‘s Global Brand Ambassador, Tom Jones, who’s been in the scene for 20 years.

Tom in action

Tom in action

We began the evening at Twenty One in Bangsar (BSC) with the Gold Label.

I find the Gold to be silky, soft, with a sweet start, and subtle smokiness and spice in the finish. A unique blend. Don’t get to drink it very often though.

Yum yum!

Yum yum!

The good ol’ number one Scotch in the world followed, the Black Label. The Black has a crispier, maltier nose, and on the palate, it’s spicier and rich, with a lil bite in the finish. Definitely more edgy. A classic blend for sure.

We followed with my favourite, the Double Black. This baby is smoky n sweet on the nose. It’s smokier and rolls smoother in the mouth than the rest; not as sweetish as the Gold, not as spicy as the Black, but definitely smokier…. the reason i love it. A pleasant, balanced finish.

The party moved to the bar, where we had a preview of the whisky cocktails that’ll be served at the Johnnie Walker Circuit Lounge party 2013. Not just that, we mixed them ourselves! Nice.

My station

My station

 

JW Brand Ambassador Jeremy Lee lead the charge

JW Brand Ambassador Jeremy Lee leads the charge

The great news is, in this event, guests don’t just to get the premium Black Label to savour, but the Gold and Double Black too! Thus, it’s not called the Black Circuit Lounge anymore; just Johnnie Walker Circuit Lounge.

Three cocktails were done –

Circuit Lounge (Black Label base). A take on the classic Whisky Sour.

Peat Perfect (Double Black base). Citrus notes to complement the smoke.

Fresh Gold (Gold Label base). A celebratory cocktail served in a flute.

L-R:

L-R: Fresh Gold, Peat Perfect (heavily-tested) and Circuit Lounge

I enjoyed the Peat Perfect, as it was balanced and refreshing. (30ml Double Black, 16ml fresh pink grapefruit juice, 19ml honey water, a drop of Angostura Bitters. Shake and strain into a chilled martini glass. Enjoy.)

Thirst being quenched

Thirst being quenched

The party takes place on March 23 at the Skypark at Terminal 2, Subang.

Should be a rocker!

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St Patrick’s month is here!

Sumtin to look forward to every March is St Pat’s Festival. The Irish celebration has taken a life of its own over here, coz we celebrate everything! In fact, last year’s party was the biggest St Pat’s party in Asia.

The launch, by GAB, took place at Havana in KL.

Giraffe guy had to remain sober

Giraffe guy had to remain sober

This time, you can look forward to about 70 St Paddy’s parties all over the country, as well as a huge pub crawl this weekend, which is set to be Malaysia’s largest.

About 1,000 outlets nationwide will have Guinness promos goin on. With every purchase of 6 half pints or 4 full pints of Guinness Draught you’ll score a limited edition  St Patrick’s plush pillow.

There are 4 fun designs up for grabs with each design revealed weekly. There’ll also be specials every Thursday.

The party’s on for a whole month!

Toast off

Toast off

200 lucky people will be able to join the pub crawl dis weekend (March 15-17). All details are on Guinness’s FB page here. Crawlers will be entertained by some of Malaysia’s most renowned comedians during the trip.

St. Patrick’s Big Weekend Bash also takes place on the same dates all over the place.

Hit da road, Jack!

Hit da road, Jack!

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