Guinness has new glassware! And it looks better.

The new pint glass design is slimmer and shape-ier. It’s grooved, with a curvy V-shape cut into both sides. The GUINNESS wordmark and a harp in gold (as in Ireland’s coat of arms) are on one side, while on the other side is a larger, embossed harp.

New n old

The glass also seems a lil thicker, which would help the drink not get warm so quick.

The harp, symbol of Ireland

The ‘half’ pint, which Guinness Anchor (GAB) used to label ‘perfect pint‘ looks great – sleek, with the height more evident. It’s also done away with the inaccurate label. A perfect UK pint is actually 568ml, and not 360ml which the Guinness glass holds.

In fact, most ‘pints’ here are unique (including Guinness) – 500ml, which is considerably below a UK pint, and closer to a US pint (473ml).

So the perfect pint label was probably breaking two laws – the Trade Descriptions Act 1972, and the Weights and Measures Act 1972. (I called GAB a few years back to complain about their marketing method, and didnt get a good answer, but i decided not to pursue the matter with the authorities.) I guess alcohol companies need to be more responsible, and have more respect for consumers.

The new glasses are being introduced in phases, and all bars should have them real soon.