Martell is throwing a party real soon, and it’s got a cool UV bottle as well to go with it. To celebrate the limited edition bottle designed by Etienne de Crécy,Martell will bring the ”French Touch” to KL Live on Jan 16, next Friday, with the  La French Touch party.

Le good stuff

The bottle was presented to the media during an event at Elegantology, where Pernod Ricard Malaysia’s marketing director Emmanuel Dokhelar elaborated about the plan. “The La French Touch party is a way for us to bring the art of French living to KL in line with Martell’s brand messaging.”

Emmanuel with the limited edition bottle

“The concept aims to expand the brand reach by offering a curated experience for the new generation – who celebrate life through exhilarating music, spectacular parties and elegant cocktails.”

Partay..

Headlining will be Joachim Garraud, who’s basically a pop/EDM DJ. There’ll be Malaysia’s Joey G on decks. Lookin forward to his music selection that never disappoints.

And get set for Play for Passion, a collective of dance music DJs who’ve been keepin it real for years. Big up to these boys. They will be represented this time by Alex Martin, Bernie, Chris, Bongo Machine and Kuma Raza.

Everything’s blue..

Martell’s foray into the music scene is open to the public, and the tickets are reasonably-priced for such a wide line-up of DJs, at RM88. You can check out this link for the lowdown.

Brain damage: 7/10