Beware, your beer has a clandestine enemy

I learnt something new today. Keeping your drinks cold has another enemy that is little known – condensation.

While i always assumed condensation was natural and quite harmless, it’s in truth a goddam cold-sucker. The droplets on your glass, can or bottle, are actually the main cause of your drink warming up.

Once you grab a can or bottle of beer from the fridge or esky/ice-box , stopping it from warming up quick is a losing battle, unless you have some protection. (Thirsty Blogger post on booze storing systems and ice-boxes here.)

The important part is why. The researchers studied how much of an effect the water droplets that collect on the outside of the beverage — condensation — have on the temperature of the can, glass or bottle.

NOOOOooo....

NOOOOooo….

The effect is huge: the formation of those damn droplets sucks heat from the surrounding air, and delivers it straight to the drink.

It was sumtin i saw on Business Insider, an article called Science Proves It: Koozies Keep Beer Colder. Among others, the koozie stops the formation of these water drops, thus slowing the heating process.

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Koozies by huggaz – handy drinkers’ gear

Works for wine bottles too

Works for wine bottles too

Says study researcher Dale Durran, atmospheric scientist of the University Of Washington, “Probably the most important thing a beer koozie does is not simply insulate the can, but keep condensation from forming on the outside of it.”

I didn’t know that. I assumed it’s role was merely the insulation from the surrounding heat.

Will use huggaz koozies a lot more now. Haha.

A beer is typically served at 5 Celsius. With condensation, within 5 minutes it can double and warm up to 10 Celsius. Condensation is an exothermic process. Heat is released into its surroundings, in this case, the beer.

Liquid absorbs heat to turn into gas; thus gas (in this case H2O) releases heat when it turns into liquid.

condensation

Condensation = bad news. Gas turning to liquid and causing shit

When u see sweat on your can, beer or wine bottle, or glass, it’s no good. And the more humid the air is, the worse the condensation. And we have a high 80% humidity.

So watch out for that condensation. And if you dont have a koozie/huggaz, a napkin will have to do. Just make sure you don’t allow that evil condensation!
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huggaz launched

Booze accessory & gift brand huggaz launched last week at The Poolside Terrace at The Club, PJ.

8pm my ass. Went on till 11

8pm my ass. Went on till 11

It was the media launch actually. Kicked off at 5pm, with ice-cold beers – all served in huggaz of course, to ensure they remain ice cold.

Henry enjoying his drink (pix by Joyce Wong)

Henry enjoying his chilled drink (pix by Joyce Wong)

Didnt take many pix unfortunately. Busy partying n shit.

The beer koozies / coolers / stubby holders are available for both cans and bottles, while the wine carriers (Wino Series) are for single or double wine bottles. All products are made of high-quality neoprene, as opposed to soft foam, which is ol skool shit. Neoprene is the dive-suit material. Durable and efficient.

It’s good, coz there’s nothing worse than a warm beer, especially once you’ve had more than half. Unprotected beers warm up real quick in our weather.

Chillll

Chillll

Handy stuff for festivals, house parties, BBQs, events and beaches. It really says what the tagline claims – Cool till the last sip! And quality is high.

huggaz can koozies, known as the Road Series (3.5mm neoprene), are foldable ones, and come in six designs, with six new designs coming in April. They cost ten bucks a piece.

All products can be customized for events, or parties like weddings.

The merchandize are machine-washable too.

huggaz Peaceout

huggaz Peaceout

 

Che & Cubano

Che & Cubano. Lakota (double-barrel wine carrier) in the back

 

The Bomb Series are four designs meant for beer bottles. These come with zippers so they’re well-sealed.

 

Bush

Bush

 

Granat

Granat

The wine carrier bags are handy as gifts, especially when you show up at a party with wine. Keeps the wine cold for pretty long, so from fridge to commuting to consumption, it remains chilled n ready to drink. Four designs in total.

Towa from Wino Series

Towa from Wino Series

The Phat Series can koozies (thicker 5mm neoprene) will be launched at a later date.

International festival organizers Future Music and huggaz have collaborated to create two limited edition designs, which will only be sold officially at Future Music Festival Asia this week:

Night Lion

NightKing

 

Leo

FutureLeo

 

Customizations have also been done by Wine Talk Malaysia (wine carriers) and blogger Kinky Blue Fairy (can koozies).

huggaz now has five partner outlets where u’d be able to get your own piece and ”Stay Cool”:

 

1. Village Grocer, Bangsar Village, KL

– retails huggaz bottle and can koozies as well as wine carriers

2. Ben’s Independent Grocer, Publika, KL

– retails huggaz wine carriers

3. Ales & Lagers, Publika, KL

– retails huggaz bottle & can koozies

4. The Food Company, 108 Jln Burhanuddin Helmi, TTDI, Kl

– retails huggaz bottle & can koozies

5. Shiraz, 3 Jln SS3/37, University Garden, PJ

– retails huggaz bottle and can koozies as well as wine carriers

 

Or purchase  online at huggaz.com, with free shipping for RM50 & above.

All products come with a 30-day money-back guarantee.

The huggaz FB page is here, while Instagram is here.

huggaz Smiley - comin next

huggaz Smiley – comin next!

 

Brain damage: 7.5/10

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