Tag Archives: GAB

The Star Factor Showdown

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Heineken and GAB Professional Solution (GABPS) held this competition recently that picked the cream of Malaysian bartenders to select one that will compete in the Heineken Global Bartender Finals 2015 in Holland.

In 2013 our guy got all the way to the finals but lost to a local. Damn.

The Heineken Star Pour is a five-step process of pouring the perfect Heineken draft.

The contenders

The contenders

It wasn’t merely pouring tho; some bartenders indulged in some booty-shakin before getting down to business. Hilarious! They selected their own tunes to work with.

The three winners from the six were judged to be Glen from Mish Mash (Penang), Sean from Muzuem (Setiawalk), and Spencer from Publique (Penang). They will now have  a 3-day boot camp to prep them for the Holland finals.

The 3 winners with Hans of GAB

The 3 winners with Hans of GAB

GABPS is the training division of GAB, catering specifically to trade partners and front-line staff.

As Jessie Chuah, marketing manager, explains, “The Heineken Global Bartender Final is also an avenue for local skilled industry professionals to open their world to new experiences whilst competing with some of the world’s finest bartenders.”

Set-up was different

Set-up was different

Earning his stripes

Earning his stripes

The three judges hard at work

The three judges hard at work

There was also a Consumer Star Factor Showdown. Guests were asked to pour a Heineken draft as we entered the event, and four of us were selected to face-off on stage.

Serious..

Serious..

After two rounds against two guys, i won. The prize? Attend the Heineken Global Bartender Finals in April. In…. Amsterdam!

I was there last more than a decade ago!

01 GABPS Academy NF 2015 - Consumer SF Showdown Winner

Damn. Cant wait.

 

Brain damage: 8/10

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The cool Heineken tent @ KLGCC

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The CIMB Classic went down from Oct 30 - Nov 2 at KLGCC

The CIMB Classic went down from Oct 30 – Nov 2 at KLGCC

Heineken was one of the sponsors, and set-up an awesome tent for guests

Heineken was one of the sponsors, and set-up an awesome tent for guests

Very cool interior

Very cool interior…

With extra cold beer

And extra cold beer

Place to hang

Place to hang

 

Nice views, from the 14th hole of the course

Nice views, on the 14th hole of the course

 

Ben cookin up a real storm, with Heineken cocktails

Ben cookin up a real storm, with Heineken cocktails

 

Brain damage: 7.5/10

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Oktoberfest time

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Yup, that time of the year, which also indicates that Party Season 2014 is fast approaching.

Cool set-up

Cool set-up

Guinness Anchor Bhd’s Oktoberfest kicked off in style at The Tavern, the brewery bar. The Tavern’s been pimped up recently, and looks & feels a lot better.

Guests were treated to various drinks under the GAB stable, including Smirnoff Ice, as well as good German grub.

The spot

The spot

Take your pick

Take your pick

Sumtin called food

Stall scene. Fun

There was a Oompah band in action, and some games.

Oompah

It’s all about the horns

Beer mug-sliding game. Too easy

Beer mug-sliding game. Too easy ja

German stuff

Sipping German stuff

The tent

The tent

The highlight of the launch was the unveiling of the country’s largest fibreglass beer mug. Am not talkin bout a mug that’s the size of a bucket.

Let’s just say if filled with beer, it would knock out a neighbourhood. The mug’s gonna go on a nationwide tour too, for the “Guess the Litre” challenge.

The top 5 participants that provide the correct or closest estimated volume of liquid the mug can hold, win a year’s supply of Tiger Beer.

Hmmm. How much beer is that?

Yup, you could tread beer inside

Yup, you could tread beer inside

It stands at 2.6m high and 1.72m wide. These are its tour details:

Oct 2: Festival Walk, Ipoh
Oct 3 and 4: Setia Walk, Puchong and Auto City, Penang
Oct 10 and 11: Scott Garden, PJ and Upper Penang Road
Oct 16: Desa Sri Hartamas
Oct 17 and 18: Changkat Bukit Bintang and Jonker Street, Malacca
Oct 24 and 25: Sunway Giza, PJ and Sutera Mall, Johor Bharu

You can score the regular one-litre version as well. Details here.

Prost!

I 'made' a new friend at the bar

I ‘made’ a new friend at the bar

 

Brain damage: 8/10

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New Tiger Radler

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Tiger will be releasing a new variant, its first one as far as i know since it began in Malaya 81 years ago. It’s called Tiger Radler, and is a combo of beer and… lemon juice.

Yea, you heard me.

Tried it out. It’s aroma is that of shandy, as shandy is basically beer and lemonade soda. In terms of mouthfeel, it’s crisp and fizzy. It tastes like shandy (i dig shandy, with bacon ba kwa, my annual CNY thing), but better. Not as sweet, with a hint of lager bitterness.

Among its ingredients are lime juice, orange juice and lemongrass! And some sugar.

Am sipping on it as i write this. Yea its a slow-sipping kinda drink.

It sure tastes good and refreshing, but as a beer, at only 2% ABV, it dont cut it for me. I’ll need half a case and swallow a few thousand calories to get high. Thing is, I’m on a diet. Sorta permanent one. So the higher the ABV, the less calories consumed. Haha.

The bottle is actually the same ol’ Tiger bottle, with cosmetic changes.

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The drink originated as a cocktail for cyclists after a ride. I guess it’s cool to enjoy it as a refreshing beverage or thirst-quencher or spicy-food accompaniment rather than a beer.

It should be available wherever Tiger is, and is supposed to cost the same as regular Tiger. I expected it to be cheaper, considering shandy costs only 2 bucks a can.

Radler means cyclist in German. It’s already launched in Europe, and will be launched here in the city Friday.

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