Kronenbourg 1664 Blanc

The Blanc (or White) was launched last week at View Bar, Rooftop G Hotel, KL. Quite a party!

Nice fridge

At the mo, we have the 1664 lager in Malaysia, launched last year. Now there’s this ale too, the Blanc (330ml, abv 5%), which is a wheatbeer.

Party on

It comes in an attractive blue bottle. The beer pours a murky yellow, and i got aromas of frangipani. A lil like the Starker aromatic.

The View also launched it’s i-Bar, an interactive, touch-screen bar top. Pretty neat

Taste is very light, not as fruity as it smells, with a short finish, with no bitterness at all. I think i had 10.

This French beer is distributed by Carlsberg Malaysia.

A self-portrait, touch-screen Facebook-page camera

For now the ale is available at The Library (Puchong, Mid Valley, The Curve, Avenue K), La Bodega Pavilion, Ecoba, Bakita, and The Hill. It will be introduced nationwide from next month on.

On tap too (apologies, camera phone for now!)

Bartenders joining d fun

I reckon it will also appeal to those who dislike lager, or want something light, probably easy to pair with any meal without overpowering it in any way.

 

Brain damage: 8/10

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Jaz Beer is here again. (The remix)

Yup, there is a third beer brewer in Malaysia, a Malaysian beer called Jaz. By a company called Napex Corp. It’s gonna battle Guinness Anchor Berhad and Carlsberg Brewery, who together hold 96% of the beer market. GAB is the current market leader, with close to 60%. Not surprising, seeing their better marketing strategies.

Port Klang mari!

Klang mari!

Anyway, Jaz was introduced in ’07, and had its launch (or relaunch) yesterday. A chick that I didnt recognize with her clothes on, Gillian Chung, made an appearance after a chopper circled Sunway Pyramid several times. On-lookers gathered, waiting for it to land close by.

Some Indian dude in front of me was heard saying, “Yarr ah?? Najib ah??!”  Haha!

Make way!

Make way!

qwe

Najib lookin cute

Major kecoh when she landed! I’m surprised i got a shot. She did the launch stuff on stage, etc, while i downed an ice cold Jaz. I first had it last year when it didnt taste good.

The producers have come out with version 2. This one tastes a lot better. Smoother, dont smell weird. The finish seems a little bitter after several bottles. My friend says its like when he pops an E – the after-taste that’s there for a few minutes. This beer should never be taken even when a little warm, coz d taste changes. A lot!

The alcohol content is now 5%, down from 5.5%. It’s brewed in Port Klang. The new campaign is called “Jaz it up!”, with a new label. There’s even an FB group. Napex also produces Starker Beer.

The RRP is RM5.50 for the small bottle, and RM10.50 for the large. However, 99 Speedmart sells the large for 8 bucks. But the large is only 600ml, as opposed to d normal size of 640 / 660ml.

Looks like Jaz plans to challenge brands like Skol and Anchor.  There are plans to introduce it to bars and clubs as well. As yet, there are no plans for a draft.

Good luck!

I will if u will baby...

I will if u will baby...

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