Those with keen eyes would have noticed that since Friday there are no more nuffnang ads on my site, for now at least. In fact, there are no syndicated ads at all. COCKTALES is currently ad-free.
Given a choice, i’d rather not have a third party get ads for me coz:
- U dont make much from the ads, so why clutter your site with them
- Ads are usually unrelated to the content
- I’d rather talk to the client direct to know exactly what they’re lookin to achieve
So if u’d like to advertise your outlet, brand or event on this site, u can talk to me direct: email@example.com / 019 382-4760. Am sure we can come to a very mutually-benefiting agreement, without the middleman. But not if ur in some irrelevant business like cement mixers.
One particular big client came to my agency (i run SPiN, a marketing & PR agency) after approaching one of the blog network companies to do an online campaign. Get some bloggers to write about them, tweet for them, and build and maintain their FB page. I quoted them about 50k for the 6-month timeline.
The blog company’s quote? $300,000.
Out of which, the bloggers get a small sum, while they keep the rest. The bloggers lose out, and more significantly the clients lose quite a bit.
Every blogger has e-mail. It doesnt take a brain surgeon to figure out how to contact them and discuss an arrangement. And by talking to friends and associates, its pretty easy these days to decide which blog you should use. And they are methods available to determine the impact of your ads or advertorials.
I think there are too many layers between clients and writers/bloggers. Client goes to their media agency. Media agency goes to nuffnang/advertlets/whoever. These people finally approach d writers.
By then, the cost has gone up like 5 times coz everyone wants their cut. Clients dont always get their money’s worth.
Well, maybe they got too much money to throw around. But I think small to medium companies should deal direct with the particular blogger. It’s easier than it seems.
Anyway for now, am on my own!
If things don work out, dont really matter. I wont starve. And companies like nuffnang and advertlets will always be around if I decide to rejoin.
Anyway what do u think bout these issues?