More Grimbergen ales arrive

Grimbergen, a Belgian ale, now has several varieties available. The launch was at the Belgian ambassador’s residence in Ampang. Quite a pad.

Tents were set-up in the garden.

Fancy tent

It was quite an event.

There are three varieties now, in lil 250ml bottles – the Blond (gold, abv 6.7%), Blanche (white, 6%) and Amber (dark, 6.5%). I’m impressed with the alcohol levels. The Blanche is also available in draft.

One of many

The Blond is an easy-drinking ale, light-tasting and a lil sweetish. Good for most situations. It’s been available here since April last year.

The Blanche has a fruity nose, some citrusy notes even, and in the mouth its light and clean, with no hints of bitterness at all. Refreshing.

Mad Max losin it

The dark guy, Amber (aka Grimbergen Double) is also an easy-going ale, and considering its colour, it’s only a light malt, and a sweetish finish.

Super colour

The beer is served in a chalice, to add a barbarian touch.

The fathers at the Abbey of Grimbergen founded by St Norbert in the village of Grimbergen near Brussels logically used the hops and barley that grew around the abbey to make beer, which was consumed by travellers at the attached inn.

The phoenix logo is actually the abbey’s coat-of-arms. The Carlsberg Group has acquired its license to brew.

Garden gig

The beers are brought in by Luen Heng, and the RRP is between $20-25 at selected bars. Brussels Beer Cafe definitely has them.

The sprinklers almost went off

Brain damage: 7.5/10

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Smirnoff Mojito

Yup. Smirnoff now has a range of vodka ‘cocktails’, one of which is Smirnoff Vodka Mojito. It comes in a 700ml bottle, and is a mix of vodka, Triple Sec liqueur, and a dash of mint. A very basic recipe.

I prefer mine with rum.

All set

Since it’s already mixed, firepower is low, like a strong wine, at 15%.

Others in this range are Tuscan Lemonade, Grand Cosmo, and Pomegranate Martini.

Nice ass

For lazy butts, and those who want sumtin that’s convenient, ready to go.  Good for a travel pack i guess.

 

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The latest top 50 brands

Johnnie Walker has taken first place in Brands by Value, a list of the world’s 50 most valuable drinks brands.

The list is compiled by brand valuation consultancy Brand Finance.

Brand Finance created the list using a complex matrix of calculations based on financial results, future forecasts, brand strength and ‘royalty relief’.

According to the report, the top five was made up of international stalwart brands but two Chinese baiju brands, Kweichow Moutai and Wuliangye, also had successful years, rising to sixth and seventh respectively!

Baiju (literally, white alcohol) is a grain liquor. It’s typically Asian – it’s basically rice wine that’s been distilled, with an abv of between 40-60%, like lao lao (Laos) or langkau (Malaysia).

Anyway, here’s the Top 10.

1         Johnnie Walker

2         Bacardi

3         Hennessy

4         Smirnoff

5         Chivas Regal

6         Kweichow Moutai

7         Wuliangye

8         Baileys

9         Moet & Chandon

10       Jack Daniel’s

Kickin ass

Number 6, the Moutai shit (53% abv) is serious business. Here’s what the website says about this high-ranker: “It is the monument of liquor culture that brewers have used magic talent, distilled the cream of broomcorn, picked up the soul of wheat, exploited the nimbus of the sky and earth, and captured irreplaceable microorganisms of special environment for fermentation, mixing and sublimation.”

Nice.

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Johnnie Walker Platinum Label?

Yup! And it’s great stuff.

Had some at Moet Hennessy Diageo’s media night at Vertigo recently. This is a super-premium 18-year-old blend, to be launched soon.

Session on at the media nite

The Platinum is primarily for the Asian market. It’s also time to say goodbye to the Green Label.

I tried a glass of this Scotch neat, and it was silky, sweet-ish, with a tinge of smoke. The finish was easy and pleasant, with an urge to have another sip almost immediately. That’s how nice it feels.

Jim Beveridge has outdone himself.

Cant wait. Stay tuned for the post-launch post.

 

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