Smirnoff nails it again

Checkout the world’s current top booze brands.

The world’s best-selling liquor, Smirnoff, continues its domination. Last week, it was placed number one again at the top of the Power 100 charts.

Intangible Business researched nearly 10,000 spirit and wine brands across the globe to produce The Power 100, now in its fifth year.

Premium brands didnt do too well. Out of the top 100 went Dom Perignon and Tattinger. New entrants are Svedka (vodka, Sweden) – comin in straight in at number 46, Russian Standard (54), Wyborowa at 59, Aperol (70), Clan Campbell (73), William Lawson’s (78), Clan MacGregor (89), Three Olives (94) and Wild Turkey (100).

Who da man

‘The biggest brands have taken quite a battering, marking the end to a 15 year drive to premiumization. This has been replaced with a drive to value which new entrants are taking advantage of. Vodka is still a high growth area with fewer barriers to entry and greater consumer choice,” says Stuart Whitwell of IB.

The brands are rated according to share of market, future growth, premium price position, awareness, relevance, heritage and brand perception.

Wines didnt do too good.  Only two wine brands, Gallo and Concha y Toro, got into the top 20. Seven US wine brands and five Australian labels made the Power 100, but only one European wine was on the list: Spain’s Torres Wine.

Other big climbers in The Power 100 include Cuban rum Havana Club (up seven places to 25);  and Cognac brand Rémy Martin (up six places to 27).

Johnnie Walker remains the world’s leading whiskey brand at number 2 in The Power 100, despite seeing its score fall by 20%, keeping it ahead in the whiskey sector from Jack Daniel’s (6 overall), Chivas Regal (8th), Ballantine’s (10th) and Jim Beam (15th).

Bacardi, the number one rum brand and number 3 in the overall The Power 100, came narrowly behind Johnnie Walker, but comfortably ahead of Martini Vermouth in 4th place and Hennessy in 5th place. Capt’n Morgan slashed his way into the Top 10 by gettin rid of Bailey’s. I never knew Bailey’s was waay up there!

Climber, now at 25

The Top 10:

1. Smirnoff

2. Johnnie Walker

3. Bacardi

4. Martini Vermouth

5. Hennessy

6. Jack Daniel’s

7. Absolut

8. Chivas Regal

9. Captain Morgan (yeah! Go Cap’m!))

10. Ballantine’s

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Chicks who dont pay for booze

Generally, I think many chicas are stingy when it comes to goin out, especially clubbing.

Its usually the guys dat have to fork out money for these sessions. You know except for a coupla incidents, I dont see girls buying bottles when partyin with a bunch of friends that include guys. Wattup wit dat? Do they suddenly become inferior & unequal once they step into a club/bar?

I usually don’t mind and it’s never bothered me, but after many years of seeing d same ol shit, it got me thinking out loud here. Coz I dislike inequality / discrimination.

Just coz guys don’t say anything, we cant assume its cool. In my opinion, Malaysian guys are just too nice to females to say sumtin. Or maybe they feel sorry for ’em for some reason.

And its not like wimin cant guzzle. Some do a better job than a lot of men. (I wish there were more of ‘em. Haha)

And the problem is a lot of them dont even bother to say “thank you”. Now dats real rude.

No rules at freeflows tho

No issues at freeflows tho

Some chics would hit a bill for hundreds of bucks with their gerlfrens on some dumb meal that looks like a goddam toy-on-a-plate at some over-priced, capitalistic, foreign-sounding joint, but wont take out a few bucks when partyin. These are the weird ones.

They’d even take out fuckin calculators to count the group’s share to the goddam cents.

In fact, tho it happens, its not that often u’d see girls go party together and get a bottle for themselves. Wat, they cant afford it? Why do they usually need guys around to get senget? (The only exception I can think of is a hen’s nite or a birthday)

Point here is – Tho i personally find it to be a fun job, I don’t see any concrete reason why partying, drinking and getting plastered should be a responsibility that’s shoved to the males in the group.

(Wat if your male frens are a bunch of sissies who don’t party hard?? Ur screwed! Haha)

U know wat, I’d love to go out one night (or every week!) with gerls and not have to bother about booze. Just sit my brown ass down on d couch, and wait for them to sort d shit out.

I don’t wanna know from where or who d dam booze came from. I just drink. Play d dumb blonde.

Coz dats exactly what many girls would do.

Alcohol just not just appear from thin-air. SOMEBODY has to pay for it.

P1180392I guess some women aren’t very liberated. And not as independent as they think they are.

Most women wanna be treated as equals by men and by society. Thing is, u gotta act like equals if u wanna be seen as equals, right?

OK. Prove me wrong (please!). I’ll be glad. And hopefully, drunk.

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Choose yor hangover

Checkdisout. A friend, Doc Kuljit, sent me a mail on hangover severity ratings. Haha! It was produced with the help of alcohol toxicology expert Prof Wayne Jones of the University of Health Sciences in Linkoping, Sweden. Unfortunately, dude did not work on rum and gin.

Bigot.

Hangovers are a bitch, a bitch whose antidote i once wrote about (bacon!). Am waiting for some smart-ass prick to create a hangover cure in a pill. I’ll take a carton right off the bat.

Probably the best-known cure at the mo is staying drunk.

I did some research and the info below seems accurate. Whisky & brandy consistently get high marks for giving hangovers.

So its worth knowing.

If u gotta be an alco, be an informed alco.

VODKA

Good to know: Vodka is least likely to give you a hangover.
Vodka is made by fermenting grains or crops such as potatoes with yeast. It’s then purified and repeatedly filtered, often through charcoal, strange as it sounds, until it’s as clear as possible. (Some vodkas, like Smirnoff, are triple-filtered, making it as close to clean ethanol as possible.)

CALORIES: Because vodka contains no carbohydrates or sugars, it contains only calories from ethanol (around 7 calories per gram), making it the least-fattening alcoholic beverage. So a 35ml shot of vodka would contain about 72 calories.

PROS: Vodka is the ‘cleanest’ alcoholic beverage because it contains hardly any ‘congeners‘ – impurities normally formed during fermentation. These play a big part in how bad your hangover is.

Despite its high alcohol content – around 40 per cent – vodka is the least likely alcoholic drink to leave you with a hangover.

CONS: Vodka is often a factor in binge drinking deaths (no shit? Haha!) because it is relatively tasteless when mixed with fruit juices or other drinks.

HANGOVER SEVERITY: 3/10

.

BEER

Slow mover: Low in alcohol, beer is the least dangerous to drink.

Beer is made by fermenting barley. Hops are added for flavour and yeast to make the grains ferment into sugar and alcohol.

CALORIES: It’s the most calorie-rich alcoholic beverage – one pint (468ml) contains between 170 and 200 calories.

PROS: Beer is the least dangerous to drink and makes you feel you drunk the slowest. It has the lowest alcohol content – between 3 and 6 per cent for lager, and up to 8 per cent for ale and stout.

A pint also contains more than a quarter of an adult’s recommended dose of Vitamin B folate, which stops the build-up of homocysteinea chemical linked to heart attacks.

CONS: Beer is high in compounds called purines, which boost the levels of uric acid in the blood, according to a study at Massachusetts General Hospital. This can form crystals in joints, leading to painful attacks of gout.

Meanwhile, research published in the International Journal of Cancer showed that one pint a day adds a 10 per cent risk of bowel cancer, while two pints a day increases the risk by 25 per cent.

HANGOVER SEVERITY: 4/10

.

WHITE WINE


White wine is made from the fermented juice of grapes stripped of their seeds and skins.

CALORIES: Around 130 calories per 175 ml glass; slightly more in sweeter wines.

PROS: American researchers found that grape flesh contains the chemicals tyrosol and hydroxytyrosol, which help lower artery-clogging LDL cholesterol.

CONS: It’s the sulphites formed naturally or added to white wine as preservatives to stop it going brown, which are the most likely cause of the ‘white wine hangover’ many people complain of.
Sulphites also carry the risk of an allergic reaction which can worsen symptoms such as a headache, or asthma. White wines also wear away tooth enamel faster, making teeth more sensitive.

HANGOVER SEVERITY: 6/10

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RED WINE


Red wine is made from fermented grape juice – but unlike white wine, with the skin and pips included. It’s then left to mature for a minimum of three years, during which pigments from the skins leech out and colour the wine red.

CALORIES: Around 120 calories in a standard glass – it’s slightly lower in sugar content than white wine.

PROS: Contains more reservatrol – a plant antioxidant – than white wine. This helps to prevent blood clots and reduce inflammation, which is now considered to play a key role in heart disease. Also, the pips and skins used in red wines contain tyrosol and hydroxytyrosol, chemicals which help lower artery-clogging LDL cholesterol.

CONS: Red wine drinkers can get worse hangovers than beer or white wine drinkers. Because of the way it’s made, red wine produces two types of alcohol – ethanol and methanol. The liver processes the ethanol part of the drink first and leaves methanol until last. ‘As a result, it’s likely to be floating around in the body for a lot longer than ethanol, giving you that familiar “morning after” feeling, says Professor Jones.

HANGOVER SEVERITY: 7/10

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CHAMPAGNE

Fast-acting baby.

Champagne and sparkling wine are made in roughly the same way as wine – but then more yeast is added and it’s left to ferment in the bottle a second time, producing carbon dioxide.

CALORIES: An average 175 ml glass of Champagne contains 133 calories, slightly more than a glass of white wine because syrup is added to improve taste.

PROS: The antioxidants in Champagne may help protect your brain against damage incurred during a stroke and against neurological disorders such as Parkinson’s and Alzheimer’s diseases, according to a team of researchers from the University of Reading. They found that high levels antioxidants, called caffeic acid and tyrosol, helped protect brain cells from damage.

CONS: The bubbles speed up the absorption of alcohol into the bloodstream. And contrary to popular belief, Champagne won’t lift your spirits – alcohol affects brain receptors in the same way, whatever its source.

‘Alcohol basically works in the same way in the brain receptors as Valium,’ says Professor Jones. ‘It depresses brain activity and relieves anxiety. You might think you’re in a good mood, but it’s more likely the result of alcohol causing “disinhibition”, making you more talkative and exhibitionist.’

HANGOVER SEVERITY: 7/10

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SCOTCH WHISKY


Whisky or Scotch is distilled from fermented grains, such as barley or wheat, then aged in wooded casks.

CALORIES: About 80 calories per 35ml shot.

PROS: Single malt whiskies have been found to contain high levels of ellagic acid, according to Dr Jim Swan of the Royal Society of Chemists. This powerful acid inhibits the growth of tumours caused by certain carcinogens and kills cancer cells without damaging healthy cells.

CONS: Whisky ‘madness’ – erratic and unpredictable behaviour – is a common problem with drinking whisky. It’s caused by the way most people drink it – neat, explains Professor Jones.
His experiments show that among people drinking the same amount of ethanol, those drinking it in the form of spirits, such as whisky, had the quickest and highest peak in the blood alcohol concentration, which occurred less than an hour after drinking began.

“If you drink any alcohol on an empty stomach, it can compare with getting it intravenously, ” says the prof. (How cool!)

‘To slow absorption down, you could take it very much diluted or along with a rich, calorie-dense ingredient such as cream, as in Baileys or Irish coffee.'”

Whisky also contains lots of congeners, which tend to form during the ageing process in oak casks. A study by the BMA found that as a result, Bourbon Whiskey is twice as likely to cause a hangover as the same amount of vodka.

HANGOVER SEVERITY: 8/10

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BRANDY

Hangover hell? Brandy contains high amounts of impurities

Brandy is a spirit distilled from red wine. Fine brandies are aged for extra flavour in wooden casks.

CALORIES: Around 80 in every 35ml shot.

PROS: Because brandy is a distillation of red wine, it contains a high concentration of antioxidants which mop-up ‘free radicals’ which, it’s claimed, can damage the body organs and tissues.
Australian scientists discovered that the antioxidants created during the distilling process mean that 30ml of good brandy would give the equivalent antioxidant hit of the daily recommended intake of vitamin C.

CONS: It could give you the worst headache of all, according to research at London’s National Hospital for Neurology and Neurosurgery. This is closely followed by red wine, then rum, whisky and gin. Not only does brandy contain at least 40 per cent alcohol, the high quality cask-aged variety is likely to have the highest amounts of congeners, which are formed during the lengthy storage and fermentation process.

Professor Jones says:  “Brandy contains literally hundreds of different volatile compounds, which gives it the distinctive pleasant smell but also contributes to the hangover.”

HANGOVER SEVERITY: 9/10

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The next time u get trashed, u can come up with your own rating.

Good luck!

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New in travel retail

Coupla new drinks comin out real soon.

These are exclusive to travel retail (for now), meaning only available at airports / duty-free.

Beam Global Spirits & Wines is comin up with Laphroaig Double Cask 20 Year Old – matured for 18 years in hogshead barrels and then in quarter casks for the last two years.

Its ABV is 46.6%, but is only available at Paris. Haha. Potong

The regular Laphroaig (single malt, pronouned la-froig) is kick-ass. Had it only once so far at Sid’s, courtesy of a BYO by my friend Gleeson. Taken straight, its crazy smoky n smooth as silk!

m

Absolut (Pernod Ricard) is launching Berri Acai, a new flavoured one which combines three berries from four different continents: Açaí from South America, blueberries from North America and Europe, and pomegranate from south-west Asia. (Pomegranate is wat grenadine, the reddish cocktail ingredient, is made of.)

Sounds refreshing! I’d have it with soda & a squeeze of lime.

The launch will be backed by a visual campaign inspired by blues clubs, with the dark-blue colour as the lead theme. This is Absolut’s 12th flavour.

Expect to see it in airports by June.

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