Smirnoff Vodka now has a cinnamon-spiced mix with gold flakes. You can drink the gold too. It looks great, and is exclusive to travel retail.

The gold-etched bottle looks cool, and the flakes lie suspended. The drink was a hit during the trial run at Mumbai Airport, out-performing targets.

Texts show that the practice of putting gold in alcohol dates back to ancient Egypt. Them weird Pharaohs.

A recommended serve: The Golden Delicious – Smirnoff Gold mixed with apple liqueur, cinnamon and a dash of maple syrup.

I think i’ll infuse some cinnamon into my Baad Apples™ cider.

Like all Smirnoffs, it’s triple-distilled, 10 times charcoal-filtered. The product comes in a one litre bottle at 40%abv, with a recommended selling price of US$36 (RM108).