Black Label has released what i feel is their coolest bottle yet!
It’s large, dark and stylish. And it comes in a awesome box. This is the Jasper Goodall Limited Edition (only 1,000 bottles worldwide), launched at an art gallery in Bukit Bandaraya recently.
The new bottle has a smoky, dark hue, which fades out at the bottom to reveal the whisky, on a thick base.
At 1750ml, it’s even larger than a magnum. And i especially love how Jasper, a renowned illustrator, has redesigned the legendary Striding Man into a fiery version.
Jasper’s inspiration for the limited edition design came from a visit to a whisky distillery years ago when the tour guide explained that over time, a small amount of whisky evaporates and escapes every barrel, and how this process is known as the “angel’s share”.
I wouldn’t light up a cigarette in there.
The Striding Man, a Johnnie Walker icon, was first drawn by cartoonist Tom Browne on the back of a menu card in 1908.
According to Jasper, “I wanted to try to visually capture the taste of Black Label, its smoothness, its softness and its golden warmth. Twisting, nebulous forms build together to create images from abstraction; illustrating the entire flavour spectrum.”
Johnnie Walker’s brand manager Charles Wright feels that this limited edition bottle is a rare piece of JW heritage, and would just as easily find its way into the home of the whisky connoisseur, as it would the home of an art lover.
Or maybe eBay. Only 1,000 has been produced for the world. Considering 170 million bottles of JW are sold each year, one thousand is only …%, ..well u can do the math.
I’ve got bottle number 480. You can score yourself a piece directly from Moet Hennessy Diageo (email Daphene.Dunn@mhdm.com.my), with a reasonable RRP of RM788. It definitely has gifting potential.