The latest top 50 brands

Johnnie Walker has taken first place in Brands by Value, a list of the world’s 50 most valuable drinks brands.

The list is compiled by brand valuation consultancy Brand Finance.

Brand Finance created the list using a complex matrix of calculations based on financial results, future forecasts, brand strength and ‘royalty relief’.

According to the report, the top five was made up of international stalwart brands but two Chinese baiju brands, Kweichow Moutai and Wuliangye, also had successful years, rising to sixth and seventh respectively!

Baiju (literally, white alcohol) is a grain liquor. It’s typically Asian – it’s basically rice wine that’s been distilled, with an abv of between 40-60%, like lao lao (Laos) or langkau (Malaysia).

Anyway, here’s the Top 10.

1         Johnnie Walker

2         Bacardi

3         Hennessy

4         Smirnoff

5         Chivas Regal

6         Kweichow Moutai

7         Wuliangye

8         Baileys

9         Moet & Chandon

10       Jack Daniel’s

Kickin ass

Number 6, the Moutai shit (53% abv) is serious business. Here’s what the website says about this high-ranker: “It is the monument of liquor culture that brewers have used magic talent, distilled the cream of broomcorn, picked up the soul of wheat, exploited the nimbus of the sky and earth, and captured irreplaceable microorganisms of special environment for fermentation, mixing and sublimation.”



Johnnie Walker Platinum Label?

Yup! And it’s great stuff.

Had some at Moet Hennessy Diageo’s media night at Vertigo recently. This is a super-premium 18-year-old blend, to be launched soon.

Session on at the media nite

The Platinum is primarily for the Asian market. It’s also time to say goodbye to the Green Label.

I tried a glass of this Scotch neat, and it was silky, sweet-ish, with a tinge of smoke. The finish was easy and pleasant, with an urge to have another sip almost immediately. That’s how nice it feels.

Jim Beveridge has outdone himself.

Cant wait. Stay tuned for the post-launch post.



Whisky Bible 2012 selects Old Pulteney.. the world’s best. Jim Murray’s annual publication named Old Pulteney 21 Years as the champ. The single malt Scotch  created in Wick, in the Highlands, scored 97.5 out of 100, which is a record.

Old Pulteney is not a common Scotch over here. However, a company called Interbev brings them in, and according to them, there’re plans to promote the brand locally.

Lookin good

According to the distillery, the £74.99, 46% ABV drink is a marriage of bourbon cask and sherry (American not European wood) cask-matured whisky.

According to Jim, ““Owned by a relatively-small company, without the financial muscle of the major whisky barons to market their malts on the global stage, I hope that this award helps Pulteney to become better known around the world; that is the whole point of my Whisky Bible, after all.”

The bible includes an astounding 2,100 new whisky releases!

Second and third places went to US bourbons George T Stagg, by Buffalo Trace Distillery, and Parker’s Heritage collection Wheated Mash Bill Bourbon, aged 10 years.

Look forward to seeing more OP around.


And another new Absolut bottle..

Absolut seems to be releasing new bottle designs every few months.

But the most exclusive and luxurious type of its iconic bottle is the Absolut Crystal Pinstripe.


Inspired by the Savile Row pinstripe suit, the bottle has been designed by Swedish designer duo Skogsberg & Smart.

It was launched last week at Stockholm Airport, and in line with its exclusivity, will only be available at travel retail (soon). KLIA? I doubt it. Price is as yet unknown.

It’s hand-blown, hand-cut and hand-engraved in crystal by craftsmen at the Reijmyre glassworks in the Östergötland region in southern Sweden.


Each bottle is numbered and signed by the cutter after inspection and approval. The bottle is presented in treasure chest case made by hand and dressed in traditional pinstripe fabric.

The case also contains two matching tumblers. The collection has been inspired by the Savile Row pinstripe suit.

With only 800 bottles produced, i reckon this one will interest bottle collectors.


Baileys Biscotti to launch the UK for now. This is a brand new flavour, a blend of Baileys Original Irish Cream and the aroma of the traditional double-baked Italian biscuits, biscotti.

Cant wait

Biscotti is an almond and pine-nut biscuit.

This is now Baileys’ fifth flavour, as their flavour range is really going well. They’re pushing for Baileys to be enjoyed all year, and not just for Christmas.

Heck i’d enjoy it for CNY, Raya, Gawai, Kaamatan, Deepavali, Halloween, New Year, Wesak, Vesakhi, Valentine’s, breakfast….

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