Vodka brand Absolut now has a super-premium drink in its stable, the Elyx.
It’s a new product that hasn’t been launched yet in all markets. It’s Malaysian intro went down at The View Bar in the city.
For Elyx, Absolut has moved away from it’s traditional roundies to create a squarish piece of work.
Elyx is a vodka made from hand-selected estate wheat, and blended with soft and naturally-filtered water. When taken neat, it’s soft and silk-like on the palate. Goes down easy.
It is a small-scale vodka, produced according to craft techniques in a 1929 copper still. Basically, an elegant and smooth handcrafted vodka.
The set-up at the bar
The party was also the first anniversary of The View Bar, a cool rooftop bar at G Tower. View Bar is Pernod Ricard’s premier flagship outlet in Asia.
Guests were treated to several cocktails with Elyx as its base. Most were pretty good.
View’s open air spot is now closed unfortunately
The suggested way to enjoy it is to drink it neat over a single ice cube.
The Elyx is brewed using wheat from Råbelöf, a neighbouring estate where every year, the master distiller walks the fields to select wheat that meet the highest of standards. Throughout the distillation process, copper plays an integral part in the making of this vodka. Its unique character is obtained from the vintage rectification still, with columns, pumps and hand-forged pipes all made from copper.
One highlight of Elyx is definitely the texture. It’s mouth-feel is delicate and pleasant.
The price has not been revealed, and is available at selected bars, including View Bar of course.
If there was ever a mega ice bucket i wanted to steal, it’s this
Brain damage: 8/10