Absolut has jigged an overhaul of the packaging for all its fruit flavours, sayin it’s “one of the most dramatic changes we’ve made” to the vodka brand.

The designs dodge fruit imagery and use “symbolism and myths” attached to the fruits instead.

Definitely more colour

The packaging redesign covers all Absolut fruit flavours and has already started shipping to all Absolut markets, so expect to see it at your bar soon.

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Thus far, am liking the skin on the Pears, Vanilia, and Cherrys bottles.

Come ‘ere!

Absolut Hibiskus is launching here soon. Since the hibiscus is our national flower, i guess u could call this our national vodka.

Keep an eye out for that!

Or rather a tongue.