New drinks

Four alcohol brands – Laphroaig, Balvenie, Cointreau & Brugal – released new editions last week, all in travel retail.

The new look Laphroaig GTR range comprises: QA, the new entry level brand which is priced at €55; An Cuan Mor, also newly launched and priced at €95.

The Balvenie Triple Cask range comprises a 12 YO, 16 YO and 25 YO expression, each of which have been matured in three steps using different styles of barrel.

The Balvenie – not so big here yet, but picking

First-fill bourbon are used first, refill bourbon casks are used second, followed by a final period of aging in Jerez sherry casks.

Rémy Cointreau also joins the party with its new line extension, Cointreau Noir, a 40% ABV blend of orange liqueur and Rémy Marin cognac. Sounds tasty.

You could probably mix this into Baileys

Matthew Hodges of Remy Martin says “Cointreau Noir is a sultry dark version of the orange liqueur we know and love – the blend of Cointreau and cognac seems to add depth which we believe will appeal to dark spirits connoisseurs as well as lovers of cocktails.”

Maxxium also unveiled Brugal Papa Andres, a new ultra-premium rum. Named after the company’s founder Don Andres Brugal, Brugal Papa Andres is limited to 500 bottles, exclusive to travel retail and is priced at €900/US$1,200.

Brugal. One letter away from Brutal

The number of new products out there is pretty astounding. Even Johnnie Walker just released a new expression under its Explorers Club range – three to be exact. Spice Road, Gold Route, and Royal Silk Route. Details here.

And on top of that, two months ago, John Walker & Sons released Odyssey, a triple malt.

Phew. You’d need to travel every week just to get your collection!

Some affordable, others strictly for collectors. Available in airports in US, Europe and Asia at different times.


Absolut Unique – Limited Edition

Absolut is at it again. New bottle designs are out, and this time, it’s very unique. And vibrant. And happy.

Coz every bottle is different. They’re producing four million of these, but have created a method so that each is unique.

The bottles are basically regular Absolut-shaped ones, ‘cept they have a white label. And splash guns and algorithms and LSD were used on them. The production line was rewired.

And the designs & colours are pretty funky. Take a look at dis shit –

Look good enough to drink

They combined 38 bright colors and 51 abstract patterns, and a machine ensures randomness, so no two are alike. Cool-ass.

Yo PRM, can i have one?

According to Absolut, 94 quintillion uniquely-designed bottles could be produced before two identical ones appear. That’s more than 13 billion bottles per person on the planet.

Hmmm. I think they should go for it.

Absolut Unique is individually-numbered, available in 80 markets. They’re already in travel retail. Go get ’em!

Candies! Come get yor candies!


New Smirnoff Gold

Smirnoff Vodka now has a cinnamon-spiced mix with gold flakes. You can drink the gold too. It looks great, and is exclusive to travel retail.

The gold-etched bottle looks cool, and the flakes lie suspended. The drink was a hit during the trial run at Mumbai Airport, out-performing targets.

Texts show that the practice of putting gold in alcohol dates back to ancient Egypt. Them weird Pharaohs.

A recommended serve: The Golden Delicious – Smirnoff Gold mixed with apple liqueur, cinnamon and a dash of maple syrup.

I think i’ll infuse some cinnamon into my Baad Apples™ cider.

Like all Smirnoffs, it’s triple-distilled, 10 times charcoal-filtered. The product comes in a one litre bottle at 40%abv, with a recommended selling price of US$36 (RM108).

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