The Johnnie Walker Blue Label Ambassador is Jonathan Driver.

Blue Label. Nice job.

Met up with him when he hit town recently – he was around to launch the brand new Blue Label bottle. He’s a travelling man, on da road for most of the year.

Jonathan sure loves his job. His enthusiasm when talking about his job and product is real obvious.

Can u blame him?

The man enjoying his product

He introduces the new bottle, saying that “the Blue Label bottle aesthetics is definitely younger. It would fit in nicely at a nightclub, it would fit in a restaurant.”
I was a fan of the previous bottle; classic style. But the new bottle? Refreshing, trendy and classy at the same time. A beautiful piece, so it’s time I upgrade mine!

Ta daa!

Although Jonathan himself represents the Blue Label, it’s not a drink he consumes daily. “I do enjoy Tanqueray and tonic.” He also enjoys Black Label over ice. And a cup of tea!

Amazingly, he’s a qualified and certified sake brewer, after having spent some years in Japan. “Part of the training included spending a week brewing sake during winter in a temple in the mountains!” Obviously he’s a big sake fan, adding that he’s amazed by the sophistication of sake.

Jonathan showing us the origins of Scotch on his pimped map

He’s been on the job now with Johnnie Walker for 18 years. “These days, I’ve become more than a travelling showman, I also help develop the liquid, and work with the master blender.”

Envious? Good.