Carlsberg Malaysia recently launched ACE (A-class Experience). It’s to upgrade the skills and service of bar and restaurant staff.

Long way to go, but it’s a start. We all know service levels in Malaysia are going down, as i commented on once.

Pay attention now..

The event was attended by employees from various outlets. Taylor’s University is involved to improve bar operation skills and customer service. Since it was done in English, i assume the foreign staff didnt understand much.

I sat out the training module as it was only for outlet staff. (sorry, all pix by camera phone.)

Brands distributed by Carlsberg Malaysia via Luen Heng

The highlight that day was the attendance of George Reisch, the main man, aka Brewmaster of Anheuser-Busch InBev, which owns brands like Becks, Leffe, Hoegaarden, Budweiser and 200 others. Its the world’s largest global brewer, with 25% of the market, revenue of more than 100 billion a year, and staff of 116,000.

He gave a presentation about beer as well. One memorable statement from him – when storing your beer, keep it in a dark spot so it dont get ‘light-struck’ – light affects beer quality. Hence beer bottles tend to be dark.

Lightstruck! Haha!

We also got to taste half-made lager.

Shady-lookin brews

The oldest was a 20-day (with added wood chips for flavour as is done with Bud), which tastes as good as regular lager. The 5-day End of Aplha is pretty raw, with a nose of cider. Taste is quite bland.

Like Jaz Beer.

The cold wort is very young, and smells to me like Guinness Malta. Its cloudy, and tastes bitter-sweet.

That's George

George enlightened us that 400 different compounds / molecules have been found in wine, and 1,200 in beer. More complicated that you think.

Hmmm. Tough choice. I'd probably go for some Leffe

Also met Carlsberg Malaysia's new marketing director, York Spencer

The program went on for a day. Let’s hope there’re some better-educated bar staff out there now!

Brain damage: 5/10