The Arthur’s Day we had last year worldwide looks set to b an annual affair by Diageo. Hopefully it wont be Muslim-free.

But its unclear if this would involve organized events, or be based purely around advertising and promotion.

Diageo has positioned Guinness as one of the most recession-resilient drink in its portfolio. Alcos are downing da black shit mercilessly.

Be merry

As it is, Guinness is pretty heavy with Ireland’s traditional St Paddy’s Day, which is in a couple of weeks! Its comin up on March 17.