A new beer was launched here Wednesday, Kronenbourg 1664, at The Hill. It’s a French beer with a 350-year history from Strasbourg, and is currently under the Carlsberg Group.

Eiffel Tower in KL

France is not very well-known for its beers, but the 1664 is the top-selling premium brand there. Its reasonably popular in Europe, n i’ve had it in UK once.

Its a crisp, lager-category beer. Kinda easy on the malt and hops, making it light-tasting. ABV is normal (5%), and it won Gold Medal at the International Brewing Awards twice (2004 & 2005).

Ice-cold

Cool TV

Girlies

The hop used is Strisselspalt, nicknamed “the caviar of hops”. Haha

Its being placed as a premium beer, and is available from now on-trade, at selected F&B outlets. Kronenbourg 1664 is also on tap.

Good news – now you can enjoy Kilkenny ale & Strongbow cider at home, at the beach or in the car, coz they come in bottles! However, this Kilkenny will only be available on-trade and not at supermarts. It’s being brewed & bottled locally, available since Dec 1. The RRP is $8.50 at restaurants and $15.50 at bars.

I kinda like this Irish brew, and its more than just the super-cool colour. Its smooth, light-tasting and easy to enjoy anytime of the day, and with any meal, breakfast too of course. The bottled version tastes very similar to the draught.

Looks like a root beer bottle

It was first-brewed in Ireland’s oldest brewery at the St Frances Abbey (in 1710) in the town of Kilkenny. Am assuming tourists to Kilkenny will be stabbed if they order Tetley’s.

Would luv to check out Kilkenny!

Strongbow, the world’s best-selling cider (aka fermented apple juice), was spotted last week in a supermart in bottle form, as opposed to draught. Available at Cold Storage, its abv is 5.3%, higher than the tap one (which is 4.5%), and was being retailed at about 9 bucks off-trade, and a RRP of $16 on-trade. Dont know why the bottle is only 275ml, as opposed to the normal size of 330ml.

Juice

Have yet to try the bottled one. (Then again, i got shitloads of homemade cider at home.)

Several new products in a matter of coupla weeks. Looks like the competition between Guinness Anchor Bhd and Carlsberg is going well!